Platform Enhancements Help Publishers be Even More Effective in Distributing Their Content to Social Networks
NEW YORK, NY – SocialFlow, a social relationship platform that powers social media distribution for publishers, marketers, and agencies, announced today the launch of key new updates to its SocialFlow for Publishers offering. These updates bring new paid amplification and analytics capabilities to bear to meet the unique needs of publishers as they distribute and promote content in real-time via social media.
In addition to the real-time, intent-based targeting, publishers can use SocialFlow to set up custom views that allow them to listen and moderate discussions across different Instagram accounts (and other social networks including Facebook, LinkedIn, Twitter and Google+) via a single interface.
“SocialFlow powers the distribution of content to social networks for many of the world’s most prestigious publishers,” said Jim Anderson, CEO of SocialFlow. “That quality content is an important part of the experience of many social media users, and we’re excited to offer publishers even more ways to use social media to grow their businesses.”
New capabilities included in this offering include:
- Paid amplification: Publishers can now choose to amplify top-performing posts on Facebook or Twitter by turning them into Promoted Posts or Promoted Tweets. This allows publishers to grow audience and extend sponsorships into their social posts.
- Flexible analytics: New reports highlight the most important post-level data, allowing publishers to better understand the performance and sponsorship potential of individual posts. Customized downloadable reports can be created in seconds.
- Testing tools: Extensive labeling and tagging gives publishers the ability to track what content is driving engagement with key audiences and to A/B test posts. Messages can also be shared across social handles – all in an effort to maximize click-throughs, reach, and engagement.
- Enhanced algorithms: SocialFlow’s industry-leading algorithms have been refined to more accurately show real-time audience attention on each social network, allowing for automated publishing of specific content.
“Effectively promoting and targeting content using paid media, supported by intelligent real-time, intent-based insights, is an increasingly important capability for publishers,” said Anderson. “These capabilities are not just limited to the Buzzfeeds of the world.”
About SocialFlow
SocialFlow is the premier social marketing technology company, enabling the worlds most prestigious publishers, marketers, and agencies to drive superior results with their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and seamlessly integrates business’ goals with a company’s social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as the New York Times, Forbes, L’Oréal, Burberry, Pepsi, Wal-Mart, and DigitasLBi. To learn more about SocialFlow, please visit us at www.socialflow.com.
