blinkx Media has partnered with two new digital publishers targeting millennial males in the UK
blinkx Media, the Internet Media platform powered by CORE video technology, today announces two new digital publisher partnerships that target the millennial male space, UNILAD and The Daily Mash.
The partnerships will see blinkx Media offer rich media, premium and display and social advertising solutions to brands exclusively across the three publishers. Recognising a gap in the market for content that targets this expanding audience, blinkx Media now works with some of the premier titles in this segment, with additional partnerships in the pipeline.
With exclusive representation of these sites, blinkx Media covers the full spectrum of the 18 to 34 year old millennial male audience, across a wide range of interests and a broad socio-economic split. With 10 million unique monthly users across these sites, readers are engaged with their content but also the publishers’ social networks that allow readers to keep up-to-date and share the latest sports highlights, satirical news, pictures and videos. The millennial male segment is keen to be treated as participants in the content creation process and not just recipients of the end result, these sites have succeeded in delivering punchy, concise information to an attention-deficit audience.
Having worked with DJ Mag and other popular publishers targeting the millennial male over the last year, blinkx Media have come to speak the language of this audience and have the expertise to offer strategic advice to brands regarding rich media, premium display, native and social advertising solutions that this audience will respond to. UNILAD and The Daily Mash have opted to partner with blinkx Media to capitalise on this knowledge of the male lifestyle space and the company’s commitment to emulate the essence of a publication through the brands that advertise on the site.
“Millennial males’ adoption of new publishers and content consumption methods has seen an unprecedented shift in the digital publishing landscape. By successfully embracing social media, these sites have become household names in a short timeframe and offer brands a huge opportunity, not only to reach vast audiences of affluent young consumers but also to drive word of mouth buzz around their products and services. blinkx Media offers advertisers an unrivalled opportunity to reach a powerful consumer base in today’s digital world” says Tamara Jacobs, Brand Solutions Manager at blinkx Media.
