WASHINGTON – Moving forward, Washington, D.C.-based advertising agency RTC has rebranded to Wunderman. The new identity reflects the desire to leverage the expansive resources of parent company Wunderman and, more specifically, its Wunderman World Health offering. RTC’s healthcare teams in the District of Columbia, New York and Chicago will align under Wunderman World Health, adding significant depth and strength to the global division. The new positioning as Wunderman will also drive further growth in the consumer client roster.
“We made the move now to better position us to take advantage of the expanding health and wellness categories”
Wunderman World Health brings best-in-class digital expertise and innovation to the health industry, uniting and deploying our global capabilities to build connected experiences with consumers and healthcare professionals. Leveraging the unique CRM and Customer Experience expertise from RTC strengthens Wunderman’s offering in multichannel marketing — a growing need for the industry. Current president Jeff Ross will expand his role to chief client officer, Wunderman World Health, lending his considerable experience to grow clients around the world.
“We made the move now to better position us to take advantage of the expanding health and wellness categories,” said Ross. “Alignment with Wunderman jump-starts our ability to connect to Wunderman’s global resources and international geographic footprint.”
RTC opened its doors 48 years ago and it was the second agency WPP acquired in 1987. Since joining Wunderman in 2002, it has grown in size and capabilities. Along the way, it developed an impressive Pharma client base that will continue to play a major role in the growth and success of Wunderman World Health. Medical Marketing & Media once again included Wunderman World Health in its 2014 list of top 100 agencies.
About Wunderman:
Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and health care marketing solutions that build brands and businesses. We blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, UnitedHealth Group and leading local brands are among our clients. Wunderman is part of WPP (NASDAQ:WPPGY) and Young & Rubicam Group. Learn more @wunderman and www.wunderman.com.
