Rebrand and new series C funding fuel growth with new office and hiring in the UK
LONDON and BERLIN – With the ink barely dry on adjust’s Series C funding round of $7.6 million USD, the mobile attribution and analytics company today announced a bold re-launch into the UK market. London local and ad industry veteran, Stephanie Pilon, has joined adjust to build the UK division and head up sales. Stephanie is backed by a dedicated team of UK account managers and technical support staff including Louie Moore, Simon Kendall and Simon Dussart.
CEO and Co-founder of adjust, Christian Henschel said, “Local support is an essential component of our business model. We make it easy for app developers and marketers to make important decisions about their marketing spend and offer a full suite of data and features including integrated store stats and cohort analysis. Providing a local, dedicated team is just one component in making things more convenient and streamlined.”
Chief Revenue Officer Hendrik Volp added: “Following our re-branding, further product development, additional funding and re-alignment of our go to market strategy earlier this year, we are now more ready to dedicate new resources to the UK market to increase mindshare, giving additional support to our UK clients such as Busuu, OneFootball, Lovoo, Shopcade, Outplay and Peak.”
With over four years of experience in the UK mobile industry, Stephanie joins adjust from LoopMe Media, who specialise in social ad discovery on mobile devices, where she was the Developer Relations Manager. Stephanie previously worked in mobile talent recruitment at Propel London as their mobile consultant for their mobile advertising, marketing, and creative technology division. She has a law and finance degree from the BPP Law School and British Columbia Institute of Technology and is also fluent in French.
Stephanie said: ”Mobile experts in the UK have worked hard to ensure that brands are mobile first and rightly so as retail sales made via mobile are predicted to grow in the UK by 62% over the year to a total of £7.92 billion by the end of 2014, according to the Centre for Retail Research.”
“Mobile commerce is no longer a trend but a legitimate channel for consumers to spend, and naturally developers and mobile marketers want to maximise on this,” explained Stephanie. “I’ve already seen a strong demand for secure, fast, and accurate data by marketers on mobile app use and engagement. I know adjust will provide them with a much needed solution; I’m looking forward to introducing the UK market to our platform.”
About adjust (formerly known as adeven)
adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 300 other major networks worldwide. adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally. Clients include some of the world’s largest brands in Asia, the EU and the Americas, such as Deutsche Telekom, Universal Music, Viacom, Scopely, Tango, DeNA and Kingsoft. adjust delivers app analytics to the world’s largest advertising and media agencies including Vivaki, Publicis and GroupM. For more information, visit www.adjust.com or contact [email protected].