Opens Local Offices to Support Pan-European Operator Deployments
LONDON – BlackArrow, a worldwide provider of TV advertising and data solutions, announced that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support offices, BlackArrow will now be able to offer dedicated resources and solutions for the evolving European television and advertising markets.
“Our expansion into Europe will further enable us to deliver regionally optimised solutions to support the growing demands of our international customers.”
Looking for innovative ways to increase ARPU, offset the rising cost of content and offer more personalised TV, pay-TV providers in Europe need cross-platform data and advertising solutions which provide new TV monetisation capabilities and better consumer viewing experiences. BlackArrow’s solution, which spans cable, telecommunication, satellite, IP and OTT services, is designed to help operators centralise advertising and data services across multiscreen, on-demand, cloud DVR (cDVR) and Electronic Programming Guide (EPG) platforms. Pay-TV providers can also support their programming partners by offering them the services of addressable advertising and dynamic ad insertion, which increases the value of advertising inventory and offers a more personalised TV experience.
“While each country is unique, all pay-TV providers share a similar goal of delivering the best possible TV services to their customers and partners,” said Dean Denhart, CEO of BlackArrow. “Our expansion into Europe will further enable us to deliver regionally optimised solutions to support the growing demands of our international customers.”
BlackArrow launches into Europe with the experience of successful deployments across 32M homes in the North American market, where it has become a trusted partner for major pay-TV operators such as Comcast, Time Warner Cable, Bright House Networks and Rogers.
About The BlackArrow Advanced Advertising System
The BlackArrow Advanced Advertising System helps service providers manage the technological complexities and business issues associated with advertising across on-demand and linear programming delivered to TV and devices over traditional or IP infrastructures. For pay-TV service providers, BlackArrow Central offers a central, open, standards-based platform for managing placement opportunities, business rules and ad policies, and for controlling real-time ad routing and return path data aggregation. BlackArrow Campaign enables ad sales and marketing organizations to define, manage and monetize multiplatform advertising campaigns. BlackArrow Audience enables pay-TV providers to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising to the appropriate audience. BlackArrow Linear manages the insertion of advertising and alternate content into live/linear video streams. BlackArrow Analytics provides ad sales organizations with verified on-demand ad impressions and reporting against programs, markets/zones, dayparts, and audiences. For content providers, the BlackArrow Affiliate offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.
About BlackArrow, Inc.
BlackArrow is a leading provider of TV advertising and data solutions. Reaching over 32 million homes and trusted by the world’s largest service providers such as Comcast, Time Warner Cable, and Rogers Communications, the company helps pay-TV industry monetize video delivered to any screen at any time. Through a suite of integrated products, the company helps the pay-TV industry increase revenues by delivering more timely and efficient sales and marketing messages, extend TV services new screens, and gain real-time measurement and audience insights across multiple screens. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ:CSCO), Comcast Ventures, Intel Capital (NASDAQ:INTC), Google (NASDAQ:GOOG), Mayfield Fund, Polaris Venture Partners and Time Warner Cable (NYSE:TWC). The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv
