The combination of engagement advertising and analytics technologies connects the most social people, celebrities and brands on leading social media platforms
NEW YORK – ROI Influencer Media®, a leading company for engagement advertising, and Acxiom®, an enterprise data, analytics and software-as-a-service company, have partnered to maximize campaign engagement by delivering more comprehensive audience targeting and in-depth consumer demographic data.
“As marketers seek the most effective ways to engage consumers and influencers, we saw an opportunity to significantly increase brand engagement in concert with ROI Influencer Media”
The agreement combines the innovative messaging platform of ROI Influencer Media with the web site analytic technologies created by Acxiom to apply real-time targeting capabilities to the millions of people using apps and games daily.
ROI Influencer Media targets specific audiences with HD video quality takeover ads that encourage deep engagement through video viewing, video sharing capabilities, contest entries, coupon downloads and app installs. The company also enlists social media-savvy celebrities who have over one million followers on social media platforms such as Facebook, Twitter or Instagram to post and share brand messaging elements on behalf of advertisers.
Seth Kean, an engagement marketing expert and president of ROI Influencer Media, has introduced new technologies and tools for consumer apps engagement campaigns since the inception of social media advertising.
“ROI Influencer Media is focused on delivering the most important attributes of digital and mobile marketing by targeting the right people, with the right content, at the right time, to maximize return on investment for advertisers,” said Kean. “Our multi-step engagement platform gives consumers the power to decide how to interact with a brand and encourages them to take several actions. Through our groundbreaking agreement with Acxiom, we’re able to offer brands the highest number of targeted, guaranteed metrics.”
ROI Influencer Media works with Acxiom to identify demographic information and target the appropriate consumer groups in a privacy-safe platform that is more robust than cookie-based analytics. This relationship enables ROI Influencer Media to continuously learn more about the composites of the people clicking on the brand ads and empower optimization throughout the program.
At the completion of a campaign, brand marketers and their ad agencies will receive detailed data that includes attributes such as age, gender, ethnicity, household and family size details, income, career, audience interests and more.
“As marketers seek the most effective ways to engage consumers and influencers, we saw an opportunity to significantly increase brand engagement in concert with ROI Influencer Media,” said Glenn Hudock, managing director at Acxiom. “ROI Influencer Media knows how to utilize engagement advertising for maximizing value for brand advertisers. We’re able to provide the additional insights and analytics to ensure campaign success.”
About ROI Influencer Media
ROI Influencer Media guarantees engagements with brand influencers for Fortune 1000 marketers.
ROI Influencer Media provides brands the needed mixture of targeting, takeover ads with HD video quality, user engagements, social sharing and trackable results. The company guarantees each media plan will result in a multilayered return on investment. For more information visit ROIInfluencer.com.
About Acxiom
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.
