Recognized for creating new opportunities in marketing, branding, advertising, and publishing.
NEW YORK – AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners in the B2B Advertising Networks category. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. AdTheorent was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
“The combination of real-time data models and predictive targeting is a game-changer for advertisers, allowing personalization and a one-on-one, relevant relationship in real-time to deliver meaningful brand engagement and drive ROI for advertisers.”
AdTheorent was honored at AlwaysOn’s OnMedia NYC event on September 15th, 2014, where Anthony Iacovone, CEO of AdTheorent, participated in a panel discussion entitled “Next generation, analytics, audience development and targeting.” The panel explored the role of big data and targeting to drive mobile engagement and return for advertisers, citing recent market consolidation, as well as real-time changes in consumer behavior, news and content. The panelists pointed to the significance of the fast-growing areas of data science, technology tools and predictive targeting. The audience was bullish on adtech, with 75% in favor of adtech stocks and IPOs in 2015.
“AdTheorent’s data-driven technologies represent real innovation in the mobile advertising arena and we are thrilled that we were selected as a 2014 OnMedia winner,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “The combination of real-time data models and predictive targeting is a game-changer for advertisers, allowing personalization and a one-on-one, relevant relationship in real-time to deliver meaningful brand engagement and drive ROI for advertisers.”
“This year’s OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today’s advances in cloud computing and other on-demand services. Social commerce is flourishing, bringing prosperity to a wide variety of retail markets. Payment options are becoming even more user-friendly and secure. And advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it,” says Tony Perkins, founder and editor of AlwaysOn. “OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.
About AdTheorent®
AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.
AdTheorent’s machine learning technology – the Real Time Learning Machine™ (RTLM) – combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent’s Traktion™ solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone, Map and others.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.
About AlwaysOn
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
