Video Ad Tool Allows Brands to Create Elevated Experiences and Reach Consumers Through Video
LOS ANGELES – theAmplify (www.theAmplify.com), a leading Instagram influencer marketing firm, is launching a full-service video product solution allowing brands to create video content, distribute to targeted audiences, and measure engagement – all through theAmplify’s “reach!” platform.
“Brands leverage theAmplify’s vast network of content creators as the mechanism to develop custom video content. For most brands, using mobile video broadens the opportunity for creativity and user engagement. Our solution provides a single funnel to create, target, amplify, and measure engagement within a holistic campaign platform for Instagram”
This 360-degree solution enables advertisers to create custom, targeted, native commercial experiences through influencers on Instagram. theAmplify reaches these target audiences at scale while simultaneously measuring performance within a proven suite of analytical solutions. Traditional video advertising models involve a costly process, where creative teams are employed to develop, shoot and edit videos, a media group is tasked with determining quality distribution channels and then third-party tools are used to measure data and analytics. theAmplify consolidates this entire process into a single campaign experience for advertisers by developing, amplifying, and measuring custom content as a full-service Instagram agency.
“Brands leverage theAmplify’s vast network of content creators as the mechanism to develop custom video content. For most brands, using mobile video broadens the opportunity for creativity and user engagement. Our solution provides a single funnel to create, target, amplify, and measure engagement within a holistic campaign platform for Instagram,” said Justin Rezvani, CEO and Founder of theAmplify.
Instagram has seen astounding advertising growth, particularly within verticals such as retail, fashion, entertainment, and beauty, due to engaging visual content. As Instagram becomes an increasingly scalable advertising channel, theAmplify integrates directly with “account insights,” “ad insights,” and “ad staging.” Rezvani adds, “We offer a perfect compliment for brands wanting to align with Instagram’s most powerful assets – uniquely creative influencers combined with highly targeted followers.”
For more information on theAmplify, please visit http://theamplify.com/. You can also find us on Twitter and Instagram @theAmplify and on Facebook.
About theAmplify
theAmplify is a full service Instagram influencer marketing firm with the belief that the most powerful marketing comes from someone you trust. Founded in January 2014 by Justin Rezvani, the privately-held company based in Culver City, California, is the first and only firm that uses an industry leading proprietary algorithm, SharedRank™, to identify valuable data on Instagram that in turn fuels campaign strategy and ultimately delivers a more effective marketing campaign.
