New solutions enhance customer segmentation, help create differential campaigns and capture real-time intelligence based on location
SEATTLE – Blueocean Market Intelligence, a global analytics and insights firm, launched two digital intelligence solutions helping organizations improve customer segmentation, optimize campaigns based on behavior and need sets, and capture timely intelligence with a focus on external variables – all crucial preparations for retailers as the holiday shopping season approaches.
“Traditional inward-facing segmentation exercises and generic campaigns are no longer enough to stay competitive, especially during the holidays when retail stakes are high and competition is fierce”
Digital Geo Targeting and Digital Persona and Insights help retailers refine their marketing strategies and achieve higher conversion rates by creating a more personalized experience for customers and delivering the right content to each customer in the most effective manner.
“Traditional inward-facing segmentation exercises and generic campaigns are no longer enough to stay competitive, especially during the holidays when retail stakes are high and competition is fierce,” said Kumar Mehta, chief executive officer, Blueocean Market Intelligence. “Our custom digital solutions provide business insights that help our clients tailor their promotions, pricing strategies and even product offerings according to external factors and customers’ real-time wants and needs, during the holidays and beyond.”
In fact, Blueocean’s predictions for retailers’ top digital and social media trends for the holiday season include bumped-up spending on social- and geo-targeted campaigns as well as social shopping with Twitter’s “buy” button and Facebook’s e-commerce integration. Digital Geo Targeting and Digital Persona and Insights help retailers stay ahead of such trends, drive business through customer-centric promotions, and maximize marketing budgets, says Mehta.
Digital Geo Targeting integrates seamlessly with existing digital and social media tactics, helping organizations plan customized campaigns for different customers based on their physical location. Digital Geo Targeting uses location cues to help marketers determine which ads to serve with real-time consideration of variables including weather, gas prices, inflation and market changes. Organizations can use Digital Geo Targeting to:
- Utilize real-time intelligence based on external factors to market to their customers
- Create targeted campaigns that are scaled back or amplified depending on time of day, weather and other variables
- Achieve higher conversion rates on campaigns that are planned according to market demands and needs
Digital Persona and Insights improves an organization’s current customer segmentation, providing insights around customers’ spending habits and tracking consumers’ online preferences and patterns. It captures and utilizes big data to help clients get closer to one-on-one marketing by delivering the right content to the right person, at the ideal time, on the preferred channel. Digital Persona and Insights helps companies:
- Obtain near-to-real-time insights from consumers’ perceptions, attitudes, emotions and habits from social media channels
- Identify power users and separate potential advocates from the noise
- Integrate customer segments and other behavioral data
- See direct conversations between retailers and consumers to understand context
- Sort and filter by various measurable criteria to obtain relevant information and drive ROI
“These solutions give organizations a more scientific and holistic approach to customer marketing, rather than going by a hunch,” added Mehta. “The result is a formidable competitive advantage with significant conversions and revenue gains.”
To learn more about Blueocean Market Intelligence’s digital solutions, visit www.blueoceanmi.com.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes more than 700 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.
