Madrid – mediasmart, a company that optimises mobile media buying with its leading mobile DSP (Demand Side Platform), today launches a revolutionary format with cinematic 3D effects. The new banner offers a unique opportunity to increase awareness and performance, helping brands get noticed, especially as the Christmas season approaches.
Increasing brand recognition and user engagement are some of the main benefits of the new format. It also helps achieve higher CTR (Click-through rate) ratios compared to traditional banners and delivers higher conversion rates.
mediasmart launches this advanced solution in partnership with Full Moon Advertising, and it is exclusive provider of this technology in the mobile space in Spain and UK. Advertisers can now choose almost one hundred three-dimensional animations with different themes: from a paper plain to the water fill effect.
“With the exponential rise of mobile campaigns, we are consuming more and more brands ‘on-the-run’ so, this is a huge opportunity for our clients to differentiate themselves,” says Julio Aguayo, International Business Development at mediasmart. “With Christmas right around the corner, this really is the perfect time to launch this revolutionary format and see what it can do for branding and CTR. As mobile consumption increases and devices get better resolution, it is really exciting to see how mobile campaigns evolve”, he comments.
“We are delighted to launch this revolutionary format with a company like mediasmart, an expert making mobile advertising more efficient. Its strong reputation and huge knowledge make it the partner of choice to innovate in this industry”, explains Full Moon Advertising.
Constant Innovation
The launch of cinematic 3D effects follows mediasmart strategy of delivering cutting-edge solutions to its clients. The company has also recently introduced the ability to programmatically buy native ads, as well as dynamic banners that change according to user’s geographic location.
“We strive to offer our clients the best service and the best advertising solutions, committing to results and real effectiveness, beyond a simple number of clicks or impressions. Mediasmart´s goal is to take advantage of technology to let advertisers connect with their target audience: those really interested in their product or service” Noelia Amoedo, CEO of mediasmart, explains.
“The mix of these new and attractive formats with the effectiveness of bsmart, our proprietary DSP platform designed for mobile programmatic buying, is the perfect combination for success in mobile marketing and makes mediasmart the best option for any brand that wants to connect with their audience on mobile devices” she highlights.
About mediasmart Mobile
mediasmart Mobile is the first Spanish company focusing on the optimisation of mobile display advertising (both on smartphones and tablets) using bsmart, its proprietary technology platform.
mediasmart Mobile was one of the first movers within the mobile RTB ecosystem, having launched in Jan 2012. bsmart gives access to global mobile inventory – both in mobile apps and web – from more than a dozen ad exchanges, and it has successfully proven throughout the years that its algorithms can successfully manage big data to deliver results. A proven and scalable technology, currently handling more than 40,000 ad requests per second, bsmart can be used directly by mediasmart Mobile´s clients, or by Mediasmart Mobile´s own team to deliver services.
Located in London and Madrid, mediasmart t Mobile is led by Noelia Amoedo, founding partner and CEO, and is backed by well known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).
Follow us on twitter: @mediasmart_mb
More about Full Moon Ads: www.fullmoonads.com
