London – Adbrain, the data intelligence company, has recruited Paolo Pironi, a former Googler brought aboard to lead Adbrain’s business development across EMEA markets.
Pironi joins Adbrain as EMEA Director of Business Development, to help the company grow its business and secure strategic commercial partnerships in the UK and beyond. Pironi has a strong background in digital advertising and programmatic, having spent almost 5 years of his early career at Google, working across AdWords, YouTube, and DoubleClick products. More recently, he served as Business Development Director at Videoplaza, the most popular digital video ad serving company among European commercial Broadcasters, where he took their new Video SSP proposition from beta launch to full-scale commercialisation globally. Pironi has a breadth of experience in product launches and is perfectly suited to bring Adbrain’s busy roadmap to market.
Pironi added, “I was initially attracted to Adbrain’s executive team and their focus on disruptive technologies. In order to keep up with rapidly shifting consumer habits, the Media industry will need both the right people and the right tech.”
Gareth Davies, CEO, commented, “Europe is a massive opportunity for us, programmatic spending on mobile has seen explosive growth in influential markets like the UK, Germany, and France among others. With Paolo onboard we’re poised to ride this wave across markets hungry for change.“
About Adbrain
Adbrain is at the forefront of the data-driven, multi-screen advertising revolution.
Powered by the latest technologies in artificial intelligence, the Adbrain platform turns data into actionable insights, allowing advertisers to connect in real-time to their audiences, no matter what device they’re on.
Users of Adbrain’s fully transparent and customisable programmatic technology stack can marry and activate their proprietary data as well as third party data for enhanced real-time mobile and multi-screen audience buying, relevance and results – all from a single, easy-to-use interface.
www.adbrain.com Twitter: @AdbrainTech
