Retail, Travel and CPG Brands To Benefit Most from New Product
Boston, MA – ChoiceStream, a leader in the programmatic media-buying space, today announced the release of a native advertising product, cs.Native. Brands working with ChoiceStream now have the ability to advertise to consumers in a way that produces 300 percent better engagement across desktop, mobile and tablet inventory.
Native advertising reportedly increases brand lift by nine percent and purchase intent by 18 percent, in comparison to traditional display ads. In the past few years, advertisers have increasingly shifted digital budget to this channel of spend. IPGMedia’s study with eye-tracking technology of 4,770 consumers revealed that viewers spend nearly the same amount of time reading editorial content (1.2 seconds) as they do native ads (one second).
ChoiceStream’s new offering auto-formats creative assets including logo, image, headline, caption and click-through URL to the page layout of a site, adding built-in social sharing buttons to each generated ad. The product buys media with premium publishers and has global reach with more than 150 million monthly unique impressions worldwide.
“Our new product joins the benefits of programmatic with those of native,” says Aidan Cardella, VP of Product and Research. “A hallmark of ChoiceStream’s capabilities has always been placing ads in front of the right audiences. Now we can do that by exposing brands to interested consumers within the content stream of a website.”
ChoiceStream’s announcement supports a recent prediction in AdExchanger, from the CRO of Business Insider, that programmatic and native would inevitably intersect, with advertising technology companies forging new capabilities.
Just as with ChoiceStream’s traditional branding and direct response campaigns, all standard tracking, reporting, audience insights and optimization apply seamlessly to this new product.
ChoiceStream delivers top-of-plan results in digital advertising for branding and direct response campaigns by combining real-time bidding with the most accurate and effective real-time optimization. Concierge-level, full services include creative development, audience discovery, campaign optimization, complete transparency, and custom insights. With an extensive first and third party data network enhanced by proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. For more information on ChoiceStream, please visit www.ChoiceStream.com.