Company’s Real Time Learning Machine Selected for Data, Analytics and Attribution Category
NEW YORK – AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, announced that it has been selected as a DMA Innovation Award winner. AdTheorent’s cutting-edge Big Data mining platform, the Real Time Learning machine (RTLM) was chosen as the winning solution in the category “Data, Analytics and Attribution.”
“We are honored and thrilled that AdTheorent was selected as a DMA Innovation Award winner”
The 2014 DMA Innovation Awards celebrate the game-changing products and solutions that enable marketers to transcend conventional marketing practices to advance data-driven techniques amidst rapid development, growth and change.
Marketers have struggled to use Big Data to inform media purchasing decisions in real time. AdTheorent’s RTLM has made this possible for the first time, allowing AdTheorent to pioneer a new paradigm in advertising: Predictive Targeting. AdTheorent’s predictive targeting platform assesses the engagement potential of billions of mobile ad impressions using a unique, high-speed, real-time data enrichment process that incorporates a continuously expanding data set including purchase, behavioral, psychographic and social data, as well as informative post-click data. RTLM targets only individuals who are most likely to engage with a brand’s ad (with engagement measured by the brand, not limited to “clicks”) delivering dramatic improvements in mobile advertising results. The result is the industry’s first product to achieve true predictive engagement.
“We are honored and thrilled that AdTheorent was selected as a DMA Innovation Award winner,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “Big Data is useless if there is not a reliable and efficient way to use it. AdTheorent’s Real Time Learning Machine provides advertisers real time, intelligent predictive models that deliver engagement, and ultimately ROI.”
The Innovation Awards are presented in five categories that mirror the presentation tracks at DMA2014, and celebrate the solutions that advance beyond conventional thinking. AdTheorent was honored at the DMA2014 Innovation Awards Ceremony and Reception last evening.
About AdTheorent®
AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.
AdTheorent’s machine learning technology – the Real Time Learning Machine™ (RTLM) – combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent’s Traktion™ solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone, Map and others.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.
In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.
