adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property
New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search advertising, to provide paid search advertising alongside Bloomberg.com search results. adMarketplace will serve targeted text ads from leading brand advertisers in response to Bloomberg.com user search queries. This exclusive partnership replaces Bloomberg’s previous relationship with Google AdSense for Search.
adMarketplace will offer Bloomberg increased flexibility to improve user experience, as well as data insights about its audience interests. The search partner platform offers publishers high-yielding monetization along with comprehensive, real-time reporting on user queries. The Bloomberg partnership will also drive value for adMarketplace advertisers.
adMarketplace CEO Jamie Hill said, “Bloomberg is one of the most respected financial media outlets in the world. We are thrilled to introduce this traffic into our marketplace through an exclusive publisher partnership.”
Bloomberg News publishes nearly 5,000 articles a day, and reaches over 24 million readers per month. adMarketplace will help performance advertisers reach high net worth readers who search on the site. Bloomberg expects that the combination of adMarketplace’s proprietary technology and strong advertiser base will deliver superior yield.
Hill explained, “Our technology platform, and our ability to aggregate and act on natural search data in real time allows us to accurately match the right advertisement to Bloomberg search traffic. We expect to see exceptional performance for many of our large, direct advertisers on Bloomberg and look forward to a fruitful partnership with this publisher.”
Founded in 1981, Bloomberg L.P. is a privately held financial software, data and media company headquartered in New York City. Bloomberg News is a global leader in business and financial information. Over 24 million readers visit Bloomberg news sites monthly.
adMarketplace is the first programmatic marketplace for search advertising and the largest search advertising marketplace outside of Google and Yahoo/Bing. Named one of New York’s fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D interface is the only pay-per-click platform that allows advertisers to bid by individual traffic source and device type. For more information, visit our website and blog, and follow us on Twitter.