London – Adform, the premier ad tech brand partner for media agencies, trading desks, advertisers and publishers, is excited to announce the launch of its brand new mobile platform Adform GO.
Adform GO is a brand new mobile trading offering that is fully integrated into Adform’s existing trading platform, which will ensure that all future mobile display advertising will be simple, relevant and rewarding across all connected screens.
The Adform GO platform includes top of the range mobile offerings for both advertisers and publishers alike, such as Mobile PMP and Mobile DSP, which are both connected with Adform’s existing DMP, in order to supply all clients with the best possible mobile trading options.
In addition to these offerings are a wide range of top features, such as App Tracking SDK, HTML5 Toolkit, Video Banner Builder, Mobile SDK, Creative Agency Work Space and Cross-screen targeting options, as well as unsurpassable service in regards to creating bespoke banners to suit any campaign, as well as full local support through specialized local Creative Account Managers, giving clients nothing but the best in terms of mobile display advertising.
The impressive mobile solutions featured within Adform GO are facilitated in part through Adform’s partnership with AdTruth, which enables Adform to associate an ID with a user’s device. AdTruth’s leading statistical device identification methodology works to a high degree of accuracy regardless of the platform or environment and compliant with the highest standards for consumer privacy and brand protection. This helps Adform’s advertisers and agencies to achieve reach and frequency targets amongst their core audiences effectively and with confidence, despite the lack of cookies on most mobile devices.
On top of this, Adform will be releasing a solution very soon that will give clients unique possibilities in regards to campaign optimization. Based on ADmantX classifications, these new Audience Profiling capabilities will enable clients to target granular segments through Adform’s DMP, allowing them to optimize their campaigns considerably.
Adform GO is equally beneficial to advertisers, agencies, publishers and standalone app developers, and includes multiple options to ensure that Adform clients’ mobile needs are fully covered.
Mobile allows brands to get as close to their users as humanly possible. Consumers have become so attached to their smartphones and tablets that they are with them all the time, allowing advertisers to reach users on the go!
Adform’s CMO, Martin Stockfleth Larson, said of Adform GO: “Despite the sentence “this is year of mobile” being spouted almost every single year for the past decade, consumers and businesses are now finally embracing mobile devices at an extremely aggressive rate. We are therefore confident that 2015 will prove to be the tipping point of mobile, and have therefor launched Adform GO in order to facilitate the needs of both Publishers and Advertisers to accommodate this monumental shift in the online advertising space.”
Stefan Juricic, CPO at Adform stated upon the release: “With the old overused display mantra of the right time, right place and right user finally becoming a reality, Adform is proud to present Adform GO as the first combined Mobile Ad Platform of its kind on the market, we are certain that its capabilities will bring nothing but the greatest success to our clients.”
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place, covering a full-featured demand side platform, rich media and ad serving.
Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
Visit http://www.adform.com for more information, or follow us on Twitter www.twitter.com/adforminsider
