London, UK – StickyADS.tv, the leading European programmatic video supply-side platform (SSP) for premium digital media publishers, today announced the appointment of Greg Carroll as Head of Publisher Development, UK.
Carroll will work closely with StickyADS.tv’s business development team to build new partnerships with premium publishers, alongside developing relationships with existing clients. StickyADS.tv’s unique real-time SSP allows publishers to create programmatic video offerings across multiple screens in a controlled and transparent Private Marketplace (PMP) environment.
Formerly Business Development Director and Head of Publisher Development at Powerlinks Media, Carroll is a strategically focused business development professional with nine years’ global experience in the ad tech industry. Before joining PowerLinks, Carroll worked with Meltwater Group, cementing its operations in South Africa, and spearheading the creation of the strategic enterprise accounts team in the UK.
“The UK has become a highly strategic market for StickyADS.tv’s solutions, so we are delighted to welcome Greg to the StickyADS.tv’s UK team,” commented Hervé Brunet, StickyADS.tv’s CEO and co-founder. “His proven ability in building meaningful relationships with senior directors of major publishing groups will be instrumental in reinforcing our UK team and in our continued mission to help premium publishers embrace programmatic video advertising in a controlled and totally transparent manner.”
Originally from France, StickyADS.tv has a growing presence in the UK, Spain, Germany and Italy, and plans for further global expansion are underway to explore new frontiers within the video advertising space. With its SSP technology commercialised in more than 130 countries worldwide via 50 PMPs across eight countries, StickyADS.tv’s advanced video ad technology helps premium publishers monetise their video inventory and engage their buyers, while retaining full control over buyers, prices and data.
“The current growth in programmatic video advertising and the rise of PMPs makes it an exciting time to be joining StickyADS.tv,” commented Carroll. “I look forward to working with publishers to promote the benefits of the programmatic video solution, and to help them monetise their inventory while protecting their brand and controlling advertising yields.”
About StickyADS.tv
StickyADS.tv is the European market leader in programmatic video for premium digital media publishers with offices in France, UK, Spain, Italy and Germany.
StickyADS.tv’s real-time video SSP (Supply-Side Platform) is deployed in 132 countries worldwide, and enables premium publishers to create a programmatic video offering across multiple screens in a controlled and transparent environment, such as Private Market Places.
With clients that include large media groups, and TV channels, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory to a global audience of programmatic buyers and unleash the potential of video-specific advertising technology across multiple screens.
For more information, please visit www.stickyads.tv.
