Short-term branded communities can span as few as six months
London, UK – Leading online research and survey technology provider, Toluna, today announced the launch of PanelPortalLight, its short-term branded panel product.
“PanelPortal powers more than 200 branded community panels worldwide. We’ve found that many companies understand the benefits that branded panels provide, but worry about the long-term vision and commitment required to move forward. We have launched this ‘trial’ or ‘short-term’ community to empower companies to embark on a branded community panel engagement,” says Julie Paul, SVP, Branded Communities, Toluna.
PanelPortalLight can be launched within less than four weeks, and the user-interface is templatised, with many options, using a best-practices approach to website layout. The community can host up to 2,000 members and accommodates all PanelPortal engagement features.
“PanelPortalLight is ideal for companies that wish to conduct a ‘proof-of-concept’ before embarking on a long-term agreement, or for companies that wish to engage in a community-approach for short-term use,” says Neil Dixit, Vice President of Technology, Toluna. “Many of our clients that leverage PanelPortalLight consider extending their agreement within months of launch.”
Toluna’s Market Research Agency reseller clients are embracing this new approach to community panels. “Insights West is an avid user and fan of Toluna’s panel technology, and we know of several clients who will be immediately interested in PanelPortalLight because of the ability to immediately trial and execute a community panel with all its benefits”, says Steve Mossop, President, Insights West.
About Toluna
A pioneer in the dynamic world of market research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.
Our social voting community of more than six million members spans more than 41 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.
Further information on Toluna can be found at http:// toluna-group.com.
