New ReachEdge Features Increase Insights into Campaign Leads and ROI
WOODLAND HILLS, Calif. — ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, announced today that it has added new, easy-to-use third-party campaign result measurement and multi-location alert and reporting capabilities to its ReachEdge total digital marketing system. The new features build on the solution’s already rich lead measurement and alert support that give local businesses transparency into ROI from all their online marketing sources, including organic content (SEO), web presence (listings) and social media marketing.
Third-party Measurement: ReachEdge measurement has been enhanced to provide local businesses with straightforward insights into their marketing investments across campaigns run by both third-parties and ReachLocal. The new capabilities cut through complex campaign analytics and include:
- All measurement and results displayed in one easy-to-read dashboard,
- The ability to sort and filter measurement data by source (chat, calls, social, websites, etc.), and
- One-to-one comparison of ReachLocal service results vs. other online marketing providers.
Multi-Location Support: Companies with several locations can now organize and route alerts, leads and other information by geography, office or even employee. This feature ensures that the right information is delivered to the appropriate recipient in a timely fashion, increasing response time and efficiency and reducing the likelihood of offices receiving non-essential alerts and notices. Multi-location support, set-up by ReachLocal marketing consultants, also allows local businesses to:
- Send email customized by location,
- Route alerts, leads, call tracking and other notifications to specific locations or even people,
- Filter notifications by date, and
- Compare leads and trends across locations and learn from best practices.
Pricing and Availability
Competitive measurement capabilities are available immediately to current ReachEdge users in the United States, Canada, Australia and the United Kingdom. Multi-location support is only currently available in the United States. For pricing and other information contact us: http://www.reachlocal.com/contact-us
About ReachEdge
ReachEdge is a proprietary total digital marketing system for local businesses. This integrated marketing solution, available currently in the United States, Canada, the United Kingdom and Australia, combines lead management, marketing automation, campaign analysis, responsive website design and a mobile app into a single package that helps local businesses take complete control of their digital marketing processes. With ReachEdge, companies can see how many leads they are getting by marketing source – whether paid search, organic search, directories, social or direct-to-site – giving them clear line of sight to their digital marketing spend. ReachEdge helps businesses convert more visitors into leads and more leads into paying customers.
About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ: RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.
