The Location-Informed Mobile Leader Bolsters Corral of Thousands of Premium, Location-Centric Mobile Media Properties Across News, Weather, Sports and Lifestyle Mobile Sites and Apps
New York, NY – Verve, the leader in location-informed mobile advertising data and technology, announced today that broadcast giants Raycom Media, Meredith Corporation and FOX Broadcasting Company have signed on to use the Verve platform to host their mobile apps. The TV companies join more than 2,000 media properties using Verve’s white-label native app and mobile web frameworks and distributed advertising platform to manage their mobile content. The announcement comes on the heels of a strong 2014 for Verve, driven by rapid product development and top executive talent and customer acquisition.
“The Verve Platform allows Meredith to effectively package, distribute and monetize exciting content on mobile devices,” said Michael Cukyne, senior vice president, Digital Media, Meredith Corporation. “These are user-friendly mobile apps that are driving our pageviews and user engagement numbers to new levels.”
The three broadcasting companies chose Verve for building and hosting their new mobile apps because of its industry-leading platform that creates a rich user experience through customizable layouts. The platform also offers publishers the flexibility to make real-time changes without updating the app. The self-service interface empowers publishers with the ability to showcase their digital content around features like video stories, live streaming video, photo galleries, social content sharing and user submissions. Additionally, the Verve mobile app platform helps publishers to offer precise proximity targeting to advertisers seeking to drive foot traffic to retail, and pull on-demand reports from its self-serve portal or reporting API.
In addition to providing leading technologies for its growing portfolio of major premium publishers, Verve also offers a new, no-cost solution for optimizing mobile web content for smaller publishers.
“It is a quick way for publishers to place their content on mobile, where users are increasingly spending their time,” said Tom MacIsaac, CEO of Verve. “It’s no surprise that last year more ad impressions were served on mobile devices than online. While much of this mobile consumption is happening in downloadable apps, mobile websites are still a very effective channel for local media content.”
With Verve’s new HTML5 mobile web platform, local media publishers can now help brands use location-powered mobile advertising capabilities and rich media without needing to invest their own development budget and resources. Select publishers that produce quality content and drive traffic will be offered Verve’s new mobile web platform for free. Publishers can also sell highly targeted local campaigns for their own mobile websites and apps, or choose to sell exclusive inventory from thousands of premium publishers on Verve’s audience extension platform, giving them the ability to sell campaigns of nearly any size or geographic footprint regardless of the size of their mobile inventory.
Since 2005, Verve has pioneered harnessing real-time mobile location data to help advertisers drive foot traffic in the real world – where 93% of all consumer sales still occur. The Verve programmatic location-based mobile platform empowers advertisers to engage on-the-move consumers with relevant and valuable messages via the most personal of digital devices, their smartphone. Verve analyzes billions of precise location signals generated directly from thousands of opt-in mobile applications. This direct-from-the-source first party data is unique to Verve and illuminates consumers’ path-to-purchase, ensuring advertisers reach the right people at the right time in the right location. Today, Verve continues to lead this fast-growing space, serving more than 15 billion ad impressions per month for hundreds of advertisers.