NEW YORK – PadSquad, a mobile software and advertising technology firm, announced it has partnered with Teads, an enterprise software company for digital branding, to meet the growing demand for mobile video with Teads’ inRead®.
“It is essential to understand how consumers use their mobile devices. Combining that knowledge with a creative brand storytelling approach that is more native and non-intrusive to consumers is a critical step toward an effective marketing strategy”
Teads’ inRead® technology perfectly complements PadSquad’s uniformed mobile UX due to the way that the video is positioned and played. The outstream video ad solution guarantees visibility in the heart of relevant editorial content. The video launches when in view on a user’s screen, pausing when less than 50 percent of the player is visible, and merging seamlessly back into the page once the view has been completed.
“It is essential to understand how consumers use their mobile devices. Combining that knowledge with a creative brand storytelling approach that is more native and non-intrusive to consumers is a critical step toward an effective marketing strategy,” says Daniel Meehan, founder & CEO of PadSquad.
“Partnering with Teads makes that a reality, enabling advertisers to better communicate with their mobile audiences, and providing another premium mobile monetization solution for publishers.”
As the reader vertically scrolls through PadSquad-powered text-based articles, the video ad appears between paragraphs, stopping if the user cannot see it and resuming when it comes into view. When the ad is finished, the article column elegantly collapses back to its original position.
Teads’ InRead® will be offered across all of PadSquad’s publishers’ websites.
“We are thrilled by Teads’ newly sealed partnership with the mobile experts at PadSquad,” Teads’ North American General Manager, Jim Daily, comments, “Now, our viewable outstream solution will unlock more reach and monetization opportunities across their unique platform.”
Approximately 50 million people in the U.S. now watch video on their mobile phones. Fifteen percent of all online video hours globally are viewed on tablets and smartphones.
About PadSquad
Founded in 2012 and based in New York City, PadSquad is a mobile software company focused on the intersection of digital content and advertising on mobile devices. Our proprietary mobile responsive software combines high-end user experiences and viewable rich media advertising to deliver meaningful results—measured and proven with an extensive suite of analytics. To learn more about PadSquad, visit: www.PadSquad.com or follow us at @padsquadmedia.
About Teads
Teads, founded in 2011, is an enterprise software company for digital branding, who operates a disruptive video advertising SSP (Supply Side Platform) for the benefit of the world’s leading publishers and brands. Publishers use its platform to create brand new outstream video advertising inventory, and monetize it through their own sales force, third parties or programmatic buying.
The company employs 300 staff including 100 developers. Currently operating in the US, LatAm, Europe and Asia, with teams across 15 countries and 25 offices. It’s revolutionary inRead branding video format has been adopted by the world’s leading publishers, including The FT, The Guardian, Le Monde, Le Figaro, La Republica, ABC, Globo, The Washington Post, Slate, Reuters, Nikkei, Die Welt, Conde Nast, and many others. Premium brands such as Cartier, Breitling, Tag Heuer, Samsung, Volkswagen and Lacoste work with Teads to roll-out their global video advertising campaigns.
