NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique positions in an expanding and crowded market.
“CMD is the only program that helps companies determine what to say as well as how to say it in the most powerful ways in all forms of media.”
CMD works with top executives to define and differentiate their company’s unique offerings and services. Once a messaging platform is created and refined, top executives and their teams are coached to deliver the messages compellingly and most important, memorably. The sessions are led by Joe Dolce, ex-editor in chief of Details magazine and founder of Joe Dolce Communications, one of the top presentation and media training companies in New York City.
“The ad tech industry is comprised of so many players offering similar services with little to no distinction,” said David Bray, founder & CEO of dbray Media. “CMD is the only program that helps companies determine what to say as well as how to say it in the most powerful ways in all forms of media.”
CMD includes:
- Message development, refinement and review
- Narrative and story telling skills
- Elevator pitch
- Competitive analysis and identification of your company’s unique selling proposition
Additionally, CMD coaches top executives and sales teams in the most modern and effective methods of presentation, from grabbing your audience’s attention in 10 seconds, to ensuring you leave them one unforgettable take away. Adds Caitlin Boyd, Public Relations Manager at Appboy, “A lot of emerging technology companies face communications challenges, but in just a few hours our entire senior team was able to develop a powerful platform thanks to the CMD program. It enabled us to sharpen skills and devise a great story to tell.”
About dbray Media
dbray Media is a team of seasoned marketing and communications specialists, who help companies large and small, develop results-driven, multi-platform content, and publicity. We develop teams that are not dependent on a figurehead, and not constrained by a corporate parent. Clients get greater value because they have direct access to the senior executive who actively works on the business, without filters or impediments. We serve advertising, marketing & media companies, consumer brands, financial organizations, technology providers, business executives & public figures.
What sets dbray Media apart is our relationships and unique ability to know how to reach your industry’s influencers in order to obtain coveted coverage.
