Microsoft’s Scott Burford and OMD’s Hannah Beanland join senior management team
London, UK – Forensiq, a leading fraud detection solution for the online advertising industry, today announced the appointment of Scott Burford as Senior Sales Director, International, and Hannah Beanland as Director of Technical Operations, International. Both report to Erol Soyer, Forensiq’s International Managing Director, Burford and Beanland will help extend Forensiq’s leading presence in the UK digital advertising marketplace.
Burford will be responsible for building a dedicated and motivated sales team in the UK to continue the fight against digital ad fraud. His role will be to help drive increased revenues for the business and is tasked with establishing significant partnerships across Europe. Prior to joining Forensiq, Burford was Senior Business Development Manager at Microsoft UK, where he developed all UK publisher relationships, delivered MSN commercial partnerships, and led Microsoft Advertising’s brand safety audit. Burford has sat on the Digital Trading Standards Group (DTSG) for the past three years as an elected representative for Networks. Prior to that he was Chair of the IASH Audit committee.
Beanland will be responsible for delivering technical implementation for Forensiq clients and managing all bespoke integrations for API solutions across ad intermediaries. She joins Forensiq from OMD where she was Advertising Operations Associate Director, managing a team of five across all areas of the agency’s digital operations for clients including Peugeot, Oxfam, PepsiCo, and McDonalds. Beanland also held senior operations roles at Zoopla, PrimeLocation and The Digital Property Group.
International Managing Director, Erol Soyer, at Forensiq, comments: “It is critical that the detrimental impact of digital ad fraud and the burden that fraudulent impressions place on the advertising industry is recognised. Forensiq is committed to providing protection to a market under siege with the ultimate goal of building a wholly transparent and trustworthy digital ecosystem. This will help build both confidence and investment in the market. Our clients will benefit from the expertise that Scott and Hannah will bring to the team and we look forward to having them on board”.
About Forensiq
Forensiq provides a leading fraud detection solution for the online advertising industry.
Its specialised team utilises the latest technology to fight online ad fraud and expose malicious bots, with the ultimate goal of creating a wholly transparent and trustworthy digital ecosystem. The company offers effective solutions to combat affiliate, click, conversion and impression fraud, as well as cookie stuffing, and provides an ad viewability tool that enables advertisers to ensure ads are actually seen.
Founded in 2010 by David Sendroff, Forensiq works with a host of companies throughout the online advertising and ecommerce industries including Group M, Adap.tv, AOL, Rocket Fuel, Mitsubishi and Groupon. Forensiq is also a member of the IAB anti-fraud working group, which unites industry peers to educate the digital ad industry about the dangers of ad fraud. Forensiq has offices in London, New York and San Mateo. To find out more information, please visit www.forensiq.com.
