Ad Tech Industry Expert Appointed to Accelerate Growth of Advertising and Digital Monetisation Platform
LONDON and LOS ANGELES – OpenX, a global leader in digital and mobile advertising technology, today announced the appointment of Andrew Buckman as Managing Director, EMEA. Buckman brings more than 18 years of experience in the ad tech industry and will lead the company’s EMEA operations, with a focus on strategic partnerships, marketing, sales and general operations. Based at OpenX’s London office, Buckman will be responsible for accelerating the adoption of the OpenX advertising platform throughout the region.
More than 1,000 publishers and advertisers around the world use OpenX’s programmatic exchange technology to trade digital advertising inventory and more than 150 new companies in EMEA partnered with OpenX in 2014. OpenX’s technology allows publishers and advertisers to unify and manage direct, indirect and Real-Time Bidding (RTB) advertising within a single platform. Specifically, the OpenX platform integrates ad serving with an ad exchange that incorporates supply side platform technology and facilitates trillions of transactions annually.
Prior to joining OpenX, Buckman was Chief Operating Officer for performance marketing company Tradedoubler. Under his leadership, Tradedoubler transformed in terms of profitability, scale and reputation. Buckman’s wide-ranging career has also included roles at Yahoo! as both Monetisation Director and European Product Director. At Yahoo!, he delivered several major European projects, including the cross-country deployment of a new advertiser platform and infrastructure.
“We’re delighted to welcome Andrew to the OpenX team,” said Tim Cadogan, Chief Executive Officer, OpenX. “His extensive ad tech industry experience, and track record of delivering complex projects and driving productivity, made him an excellent choice for the role and we believe he will help us to capitalise on our existing momentum in EMEA.”
“I’m excited to join OpenX at this notable time in the company’s worldwide growth,” said Andrew Buckman, Managing Director, EMEA, OpenX. “As the requirements of digital publishers and advertisers evolve, OpenX’s sophisticated solution to unify publishers’ demand channels and unlock their full economic potential offers an unparalleled approach. I look forward to being part of this industry-changing company.”
About OpenX
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX is recognized as the highest quality independent exchange, and we operate some of the largest and most efficient programmatic markets in the world. Our single stack system encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence and empathetic partner service to the frontiers of digital advertising.
OpenX is headquartered in Los Angeles, with supporting offices in England, Germany and Japan.
