Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, has entered a deal with news-feed distribution and content discovery leaders Mediafed, which will see Adform being given access to Mediafed’s unique audiences, allowing Adform’s clients to trade them programmatically.
Mediafed, who have almost every major news publication in their roster, provide publishers with an industry leading technology platform which enables the reliable distribution of their breaking news content to all RSS driven devices. In being given access to this data, Adform can now offer its clients access to premium news feed inventory, which is delivered to highly exclusive audiences.
Mediafed’s audience profile is made up of affluent, informed and influential individuals that are opt-in subscribers to one or more of Mediafed’s publishers. Adform’s clients can therefore connect with extremely engaged audiences directly in their newsfeeds, which these users use for an average of 45 minutes a day.
Furthermore, the deal will see Mediafed’s data added to Adform’s DMP. Mediafed track their user’s behavior while they browse their feed, thus collecting data on which articles that have been read, creating detailed user category IDs. Mediafed will send this data to Adform’s DSP, giving agencies and advertisers access to this data, who in turn can retarget these users across all SSPs and ad exchanges.
The deal is live in the UK, US, Spain, Italy, France and Germany, with more markets opening up in the very near future.
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a full-featured demand side platform, rich media and ad serving. Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
Visit http://www.adform.com for more information, or follow us on Twitter www.twitter.com/adforminsider.
About Mediafed
At Mediafed we are leaders in news-feed distribution and content discovery. We make it possible for some of the world’s largest brands to use these approaches in their content marketing mix. How? Using a proprietary platform and licensing agreements, we bring 3.5 billion pieces of premium publisher content to the desktops and mobile devices of over 240 million loyal subscribers. This happens every month, all around the world, in real time.
You will know the publications we work with. They’re from the likes of Axel Springer, CBS Interactive, El Mundo, Hachette Filipacchi, IDG, La Gardere, Le Monde, Reuters, The New York Times and The Wall Street Journal.
We are headquartered in London but have offices around the world, from New York to St Petersburg, Shanghai to Sao Paulo. We sell locally in many other markets, work with publishers in 55 countries and serve audiences everywhere. We combine this global reach and local market expertise with world-class data management to connect publishers and brand advertisers with hard-to-reach communities of informed, influential and affluent consumers.
We’ve been going since 2007, are privately held and have consistently won awards for what we do. We came in 26th in the 2012 Sunday Times Hiscox Tech Track 100, which lists the UK’s top private companies with fastest-growing sales over the last three years.
