Across the Board Strength in Net Revenue, Growth Rate, Inventory Quality, Mobile Growth and New Clients
- Net Revenue exceeded $100 million in 2014
- U.S. Monetization (Exchange & SSP) grew 70% year-over-year
- OpenX Exchange leads the industry in inventory quality
- Mobile grew 100% year-over-year to 25% of inventory
- Notable clients on the OpenX platform include Ask, Bauer Xcel Media, Forbes, IDG TechNetwork, Major League Gaming, Philly.com, United Online and Wayfair
LOS ANGELES and NEW YORK — OpenX announced major milestones from 2014: exceeding $100 million of net revenue, growing the company’s core monetization business (encompassing the OpenX Ad Exchange and the OpenX SSP) 70% year-over-year and welcoming a number of notable new clients.
In addition, OpenX further cemented its position as the industry leader with the highest quality inventory. OpenX recently earned the top spot in the Pixalate Global Seller Trust Index* for running the highest quality exchange inventory. Pixalate’s Global Seller Trust Index is the industry’s first comprehensive Real-Time Bidding (RTB) quality rating standard, evaluating RTB quality from more than 400 active exchanges and ad networks.
“This was an extraordinary year for OpenX as we solidified our position as a distinctive creator and operator of exceptional programmatic advertising markets,” said OpenX CEO Tim Cadogan. “We remained ultra-focused on enabling publishers to build their businesses through monetizing great content and helping brands maximize the value of their campaigns. Perhaps most fundamentally, for the past few years we have been addressing head-on the quality challenge our industry faces and in 2014 saw third-party studies that recognize our position at the forefront of the industry on this vital issue.”
OpenX CFO Tom Fuelling said, “Exceeding $100 million in net revenue is a significant milestone and reflects a CAGR over the past five years of 100%. Our business continues to grow rapidly and achieved a profitable scale that delivered double digit EBITDA performance in 2014.”
OpenX clients cite the company’s consistently superior yield, premium inventory and dedicated customer teams as reasons why they are pleased with their decision to join the OpenX platform.
Santo Criscuolo, SVP Media Group of United Online stated, “OpenX is clearly committed to helping us grow our business. We experience this on a daily basis at all levels of the company.”
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
*Pixalate started the GST Index in Dec 2014 (http://openx.com/press-releases/openx-ranked-1-inventory-quality-pixalates-global-seller-trust-index-real-time-bidding/). January 2015 (http://openx.com/press-releases/openx-ranked-1-second-consecutive-month-inventory-quality-pixalate-global-seller-trust-index-real- time-bidding/)