In 2014, the global location marketplace saw 800% growth in its platform, reaching 300 billion ad impressions available each month
NEW YORK – xAd, the global location marketplace, exceeded category and company forecasts, doubling revenue for the second consecutive year while maintaining its profitability.
Analysts from BIA/Kelsey predict location targeted mobile ad revenues will achieve a compound annual growth rate of 35%, and estimate growth from $4.3 billion in 2014 to $19.3 billion in 2018. As the only global location marketplace, xAd greatly exceeded estimated category growth by using context of location to create meaningful mobile advertising experiences for nearly 1 million advertisers in 2014. xAd created a microsite to celebrate the significant growth in 2014: http://2014.xad.com/.
Dipanshu “D” Sharma, CEO and founder of xAd, commented, “Our results from 2014 speak to the power of location, and xAd’s clear leadership of this emerging category. With a global location marketplace that is unparalleled in accuracy and scale, xAd is the only company able to bring the power of location to marketers and consumers around the world.”
2014 Highlights:
- Scaled its platform 800%, ending the year with 300 billion ad impressions available each month
- Expanded into three new markets, adding France, Germany and China to its global network
- Grew the team significantly, adding industry leader Scott Zalaznik, the former VP of Digital for top national brand advertiser Sprint
- Unveiled Footprints™ in beta, a real-time visualization of mobile activity in key business locations and points of interest
- Created several industry education efforts, including Location University and the first Mobile Advertising Measurement Benchmark study
View more of xAd’s 2014 highlights
xAd’s patented technology platform leverages where people are, have been, and are likely to go, allowing marketers to identify and influence consumers in a completely new way, connecting on and offline store traffic and sales. Using this context, marketers can create more relevant messages, reach consumers at the right moments on the path to purchase, and convert them into customers.
When announcing xAd’s $50 million funding round in September, Dennis Phelps, partner at Institutional Venture Partners (IVP), one of the premier later-stage venture capital and growth equity firms in the United States, commented: “Through a prolonged process of detailed research into the hyper-local mobile advertising space, we came to the conclusion that xAd’s technological innovation, business model, and track record of success really set the company apart from competitors by a wide margin. We’re thrilled to be partnering with D and his team as they continue to pioneer and expand the mobile location targeting market.”
At the start of 2015, xAd continued in its commitment to educate the market on the power of location by partnering with The Guardian Media & Tech Network to create the “Future of Advertising,” a forum for global perspectives on the new technologies, insights, and direction for leaders in marketing and advertising. Next week, xAd will also be showcasing Footprints at Mobile World Congress from March 2-6 in Barcelona, Spain in Hall 8.1 Booth I51.
About xAd
xAd uses the context of location to create meaningful mobile advertising experiences. Our patented technology platform identifies where someone is or has been with precision and at scale, enabling marketers to use these insights to drive on and offline store traffic and sales. xAd’s global location marketplace allows nearly 1 million advertisers to reach 300 million unique people in 300 billion mobile moments each month. Connect with xAd at www.xad.com, Facebook, Twitter and LinkedIn.
