A new Video Ad format engages audiences and achieves user acquisition goals and higher ROI for advertisers
SYDNEY – Leadbolt, the next generation mobile marketing platform, announces support for high performance in-app video ads within its Direct Deals Marketplace, an ad exchange for premium advertisers and app developers. The newly added Video Ad offering is available for iOS and Android platforms and gives advertisers a proven performance advantage over traditional ad formats.
[blockquote cite=”Dale Carr, CEO and founder of Leadbolt” type=”right”]Consumers have an insatiable appetite for video”[/blockquote]
Leadbolt’s Video Ads are designed to deliver an ideal user experience:
- Available for 15 and 30-second time slots
- No latency – video ads are pre-cached for no buffering and no-wait load time
- Auto-playing ads include mute/skip/close/replay options
- Video ends on static interstitial, allowing a user initiated click-through to an advertiser destination url or app-store
- Adaptive display – adapts to use situation and video displays beautifully in either landscape or portrait mode
- Utilizes smarter algorithms for better contextual ad delivery
During initial rollouts, Leadbolt Video Ads achieved higher engagement and conversion than other ad formats. Mobile video campaigns from Leadbolt advertiser Movile, a South American development house and maker of casual games, outperformed previous campaign methods, achieving amazing results on the Direct Deals Marketplace:
- 18X more traffic
- 25X more installs
- 75% more engagement
Industry data supports the growing popularity of mobile video campaigns among advertisers. eMarketer predicts ad spending on mobile video from US firms and marketers will reach $6 billion by 2018. Additionally, Business Insider predicts that US mobile video ad revenues will grow at an astonishing CAGR of 73% through 2018.
“Consumers have an insatiable appetite for video,” said Dale Carr, CEO and founder of Leadbolt. “With smartphones now the first screen for many people, our new video ad format delivers on the consumer expectation for gorgeous, high quality and engaging viewing experiences. Our mobile video ads are a winning proposition on many levels, as they are proven to engage audiences, convert consumers, while allowing a seamless and enjoyable app usage experience.”
Leadbolt’s new video ad-serving technology considers a range of factors such as connections characteristics, velocity, concentration, context, and many more data points to select and deliver the best-matched advertising campaign into every app. The Direct Deal Marketplace platform continually learns and auto-optimizes in real-time to deliver the right ad at the right time to the right user.
The Direct Deal Marketplace is already delivering outstanding returns to advertisers on their investment and user acquisition goals. With the introduction of Video Ads to the platform the engagement opportunities and returns to advertisers just got even better.
To see the video ads in action, view the preview at: http://www.leadbolt.com/app-monetization/
For questions on how to advertise your app or product using Leadbolt Mobile Video Ads, contact: bizdev@leadbolt.com
About Leadbolt
Connect with Leadbolt:
Leadbolt is The Next Generation Mobile Marketing Platform directly connecting mobile app publishers with premium advertising partners like never before! Leadbolt enables publishers to quickly and effectively increase their app’s profitability using an easy to integrate SDK. For advertisers, Leadbolt’s innovative ad formats and advanced targeting reach and captivate desired audiences, achieving deeper user engagement, conversion, user acquisition, and maximum ROI. Leadbolt’s Direct Deals Marketplace offers 100% transparent interactions and optimized partner matches that deliver more control and better outcomes for everyone looking to harness the power of mobile audiences.
Recently named “Most Innovative Company of the Year” and “International Technology Company of the Year”, Leadbolt delivers over 10 billion ads per month across 65,000 apps in over 165 countries for companies such as Zynga , Disney, Warner Brothers, Pandora, eBay, Walmart, Outfit7, Tencent, Gree, Glu, Dominos, M&C Saatchi, Baidu, and many others. Leadbolt has offices in Los Angeles – USA, Sydney – Australia and Tokyo – Japan. For more information, visit www.leadbolt.com.
