New investors Adobe and Salesforce Ventures join existing investors in Livefyre’s largest round to date
SAN FRANCISCO – Livefyre, the leading real-time content marketing and engagement platform, announced that it has raised $47 million in funding from Adobe, Cue Ball, Greycroft Partners, Hillsven Capital, Salesforce Ventures and U.S. Venture Partners.
[blockquote cite=”Livefyre founder and CEO Jordan Kretchmer” type=”right”]We’re excited to have Adobe and Salesforce Ventures as investors as we continue to build technology to address the emerging content and community needs of brands and publishers[/blockquote]
“We’re excited to have Adobe and Salesforce Ventures as investors as we continue to build technology to address the emerging content and community needs of brands and publishers,” said Livefyre founder and CEO Jordan Kretchmer. “Livefyre’s mission has always been to help our customers drive online conversations and community around content. Over time, we have evolved the platform to include vital functionality that enables marketers to not only engage but grow their audiences through the management, discovery and amplification of user generated content.”
As the only content management platform built for user-generated content, Livefyre holds a unique position among marketing cloud technologies. No other platform enables marketers to easily discover, manage and publish the large amounts of user-generated content created about their brand to their own properties through a single platform, whether that content is generated on their website, mobile apps or on social networks.
Leading up to the Series D, Livefyre raised $15 million in Series C2 financing, which was not announced to due to its proximity to the Series D closing. Livefyre will invest this latest round of capital in strategic growth areas such as research and development, sales and marketing expansion and growth in international markets.
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.
About Salesforce Ventures
Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.