NEW YORK – appFigures (#appfigures) today announced that it will provide app store analytics to be viewable alongside other key mobile marketing data within Adobe Analytics. The appFigures platform, which now delivers a wide array of app store insights, from downloads and revenue, to hourly ranks, reviews and ratings, enhances Adobe Analytics with valuable mobile data to become one of the most robust mobile marketing dashboards available on the market today.
“Smarter decision making is at the core of the appFigures platform, and integrating app store data directly into Adobe’s platform will empower mobile marketers and developers by putting all of their data in one place”
Adobe Analytics clients will be provided with mobile app store data including: app downloads, app and in-app revenue, returns, ranks and ratings. Data provided by appFigures will be updated in near real-time. With app store data directly available in their dashboards, marketers and developers will have more insightful data to base their mobile decisions on.
The integration with appFigures will provide Adobe Analytics users with deep app store data from 30+ data sources, including all major app stores (iOS App Store, Google Play, Amazon Appstore and Windows) as well as 20+ different ad networks such as Apple’s iAd and Google’s Admob.
“Smarter decision making is at the core of the appFigures platform, and integrating app store data directly into Adobe’s platform will empower mobile marketers and developers by putting all of their data in one place,” said Ariel Michaeli, co-founder and CEO of appFigures.
Currently under development, the appFigures integration is expected to be available to all Adobe Analytics clients Q2 2015.
About appFigures
appFigures delivers actionable insights through comprehensive reports of an app’s performance in order to make better data-driven decisions. Featuring an intuitive user interface and easy-to-use tools that offer developers the flexibility to customize how their data is delivered, appFigures brings the most important app store metrics under one roof and gives developers a complete snapshot of their apps’ performance. Beautiful and powerful reports, an open API and complete security and control over private app data make appFigures the ultimate solution for app developers. For more information, visit appfigures.com.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
