Collaboration Enables Advertisers and Publishers to Benefit from Mobile User Location Data for Highly Targeted Ad Campaigns
SAN FRANCISCO – RevMob, a leading mobile ad platform for global publishers, developers and advertisers, announced its collaboration with Beintoo, a mobile technology company that enables disruptive online-to-offline engagement campaigns for brands and retailers, to leverage data from user “dwell-time” within beacon signals and geofences to segment highly targeted audiences for mobile ad campaigns.
[blockquote cite=”Antonio Tomarchio, CEO of Beintoo” type=”left”]We are excited to partner with RevMob and accelerate our vision of creating a more efficient advertising ecosystem where brands can target the right audiences and end users can receive more relevant ads and offers[/blockquote]
RevMob has joined Beintoo’s BeAudience ecosystem, a platform that gathers location data directly from users’ devices via a simple SDK, and is compatible with any proximity solution provider to capture signals from beacons in its network. The solution can then analyze the historical location patterns of anonymized app users who have opted in through BeAudience-powered mobile apps and segment them accordingly.
“Demonstrating our commitment to providing innovative solutions to our customers, RevMob’s collaboration with Beintoo gives our publishers and advertisers the ability to access and utilize user data that was previously unavailable, allowing them to reach target audiences with greater precision than ever before,” said Pedro Jahara, CEO of RevMob. “We’re also bringing a more relevant ad experience to opted-in mobile users by presenting offers based on their real-world shopping interests.”
“We are excited to partner with RevMob and accelerate our vision of creating a more efficient advertising ecosystem where brands can target the right audiences and end users can receive more relevant ads and offers,” said Antonio Tomarchio, CEO of Beintoo.
For publishers, BeAudience can be seamlessly integrated with any mobile app — from lifestyle apps to games to shopping apps — enabling scalable audience creation. With the ability to capture details regarding a mobile user’s dwell time near beacons and geofences around points of interest, BeAudience can deliver a precise picture of users’ anonymized location history and consumer preferences.
“BeAudience captures richer location data more frequently than any other solution to build the most accurate audience segments on the market today,” said John Patrick Smith, Senior Vice President of Business Development, North America, at Beintoo. “With BeAudience, RevMob’s advertisers have a virtual gold mine of data at their fingertips while RevMob’s publishers gain access to an incremental revenue stream from the programmatic sale of these audience segments.”
RevMob entered the U.S. market in 2011 with more than 10,000 publisher partnerships, an advanced campaign-targeting algorithm that recommends apps on a per-user basis, the ability to charge per download, and a 99.9 percent fill-rate in every country. Offering higher-than-average CPIs, the company supports the iOS App Store, Google Play and Amazon Appstore, and allows advertisers to target by country, device, connection speed, OS version, app category and more.
Publishers, advertisers and developers seeking more information on RevMob’s participation in the BeAudience ecosystem should contact beaudience@revmob.com.
About Beintoo
Beintoo is changing advertisers’ approach to online-to-offline mobile advertising through solutions that allow precision audience targeting, post-click engagement, in-store attribution analysis, and campaign optimization, thereby creating increasingly relevant and engaging experiences for mobile users around the world. For more information, visit beintoo.com.
About RevMob
RevMob provides a mobile ad platform for global publishers, developers and advertisers. Headquartered in Sao Palo, Brazil, the company provides its publishers with eCPMs significantly above the industry average through a unique algorithm with a simple SDK implementation. For more information please visit https://www.revmobmobileadnetwork.com/.
