Co-Founder of Popdust to Oversee Verve’s Growing Demand in US Western Markets
NEW YORK – Verve, the leader in location-informed mobile advertising, today announced the appointment of David Wade to the newly created position of senior vice president of market development. In this role, Wade is responsible for growing the company’s west coast sales organization in addition to driving strategic partnerships and strengthening Verve’s customer base in the region.
Wade brings to Verve more than 15 years experience in national advertising sales and marketing strategy. A seasoned entrepreneur and fundraiser, Wade currently advises startups funded by the esteemed Y Combinator program and most recently founded Marvelous Advisors, a product development consultancy specializing in audience growth and distribution for technology and media companies. Prior to this, he served as co-founder and president of Popdust, a digital destination for pop music devotees, granting fans direct access to artists such as Katy Perry, One Direction and Justin Bieber through branded video, news and user-generated content. Active in the digital media space since the early 2000s, Wade has held various advertising sales positions at prominent media companies, including the Sequoia Capital-backed music streaming service imeem, taking the organization from dollar one to a $17M business and leading the company’s post-acquisition period following its sale to MySpace in 2003. Wade launched his career in digital sales establishing and managing national advertising strategies of large-scale publishers including Conde Nast (Vanity Fair, Jane) and Dennis Publishing (Maxim, Stuff, Blender, The Week).
“David’s entrepreneurial prowess and expertise in growing multiple customer-centric sales organizations is precisely what we need to nurture Verve’s flourishing client base on the west coast,” said Verve CEO, Tom MacIssac. “We’re seeing significant in-market demand in the region and I am confident in David’s ability to spearhead Verve’s burgeoning presence and deepen our partner coverage in this rapidly growing market.”
Wade joins Verve at a transformational time in the company’s decade-long history. Fueled by growth sustained in markets across the U.S., Verve’s west coast investment speaks to the company’s quarter-over-quarter revenue growth and portfolio of advanced audience segments and proximity targeting to drive notable foot traffic lift to physical retail locations.
“While location-informed advertising remains an unfamiliar concept to many, I strongly believe this is where the future of mobile advertising is headed,” said Wade. “Verve’s unparalleled technology and first-party location data puts us ahead of the curve in terms of generating measurable foot traffic for advertisers and brands, and I look forward to providing new and existing customers with innovative and scalable location-centric solutions that separate them from the competition.”
Since 2005, Verve has pioneered harnessing real-time mobile location data to help advertisers drive foot traffic in the real world – where 93% of all consumer sales still occur. The Verve programmatic location-based mobile platform empowers advertisers to engage on-the-move consumers with relevant and valuable messages via the most personal of digital devices, their smartphone. Verve analyzes billions of precise location signals generated directly from thousands of opt-in mobile applications. This direct-from-the-source first party data is unique to Verve and illuminates consumers’ path-to-purchase, ensuring advertisers reach the right people at the right time in the right location. Today, Verve continues to lead this fast-growing space, serving more than 15 billion ad impressions per month for hundreds of advertisers. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.