NEW YORK – Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that it has hired Lori O’Connor, as General Manager, Entertainment, a newly created position. Ms O’Connor will represent Simulmedia’s benefits to television advertisers particularly movie studios as they promote releases in theaters and on new platforms.
Prior to joining Simulmedia, Ms O’Connor held a number of positions with TV Guide Magazine ending with Publisher where she pushed “traditional” print advertising boundaries by creating engaging, organic experiences for advertisers and readers and where she worked closely with television marketers such as ABC, CBS, FOX, NBCU, Turner, etc. Earlier, Ms O’Connor was with Golf For Women and MediZine.
“Lori has been a powerhouse in helping entertainment companies market themselves to develop large and sustaining audiences,” says John Piccone, Simulmedia’s Chief Revenue Officer. “Our deep relationships with entertainment advertisers have been a foundation of the company, and having a team dedicated to their unique needs is well served with Lori at the helm.”
Ms O’Connor began her career on the agency side including stints at Grey Advertising and Draft FCB working on P&G and PepsiCo among others. She holds a BS in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 84 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50 million people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since they began in 2009, Simulmedia has used their technology and inventory relationships to help more than 100 advertisers and their agencies target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
