NEWPORT BEACH, Calif. – adaptiv.io today announced joining the leading “Internet of Things” committees, Industrial Internet Consortium and The Thread Group to accelerate initiatives and benefits that companies can gain through marketing and data automation. While being involved in these organizations, adaptiv.io will focus on expanding the market opportunity and shaping its product offering to include connected devices.
David Lee, CEO and co-founder of adaptiv.io, said: “We live in a very exciting time where an ever increasing number of consumers and devices are ‘getting connected’ in the digital home. What this means is that the amount of data being transmitted is only going to increase. Our belief is that this data can and should be utilized to provide customized experiences and functionality to enhance consumer lifestyles and devices, respectively.”
adaptiv.io has succeeded as an industry leader for over 8 years in game development technology and operations, and now continues with a renewed focus on marketing data automation. The company continually adapts to the perpetually changing landscape of the Internet, the advent of new technologies and the bridge to the more traditional offline side of businesses. Lee continued, “While there are roughly five main groups vying to lead the ‘Internet of things’ standards, we feel by being members of the Industrial Internet Consortium and Thread that we are taking part in very strong and influential committees, backed by companies leading the way in how connected devices will play a role in the future of our increasingly digital lifestyles.”
Dr. Richard Mark Soley, Executive Director of Industrial Internet Consortium, said: “We’re pleased to welcome adaptiv.io into the Industrial Internet Consortium as this will increase our ability to provide connectivity, management and location identification for devices in the home and across industries, and increase the availability of marketing automation for the public good.”
Chris Boross, President of the Thread Group, said: “adaptiv.io is an innovator and already has experience in developing cross-platform data automation systems, and we look forward to their active participation in our forum.”
adaptiv.io recently launched the beta of its marketing and data automation software on Apsalar’s platform, which is embedded on 2.1 billion mobile devices and tracks more than 20 billion user actions per month. For more information, please visit www.adaptiv.io.
About adaptiv.io
Originally founded in 2007 by live game operations pioneers, and backed by Evolution Media Capital, adaptiv.io provides real-time analysis and actions to maximize revenue through its patent-pending next generation cross-channel and cross-platform data automation system for online and mobile marketing. adaptiv.io’s experienced team of industry veterans have worked on the biggest titles in the industry, and on every platform from PC to console to mobile, helping solve the complex problems involved in running service-driven games and applications. For more information, please visit www.adaptiv.io.
About The Industrial Internet Consortium
The Industrial Internet Consortium is an open membership organization formed to accelerate the development, adoption and wide-spread use of interconnected machines and devices, intelligent analytics and people at work. Founded by AT&T, Cisco, General Electric, IBM and Intel in March 2014, the IIC catalyzes and coordinates the priorities and enabling technologies of the Industrial Internet. For more information, please visit www.iiconsortium.org.
About Thread
Designed for consumers and devices in and around the home, Thread easily and securely connects hundreds of devices to each other and directly to the cloud using real Internet Protocols in a low-power, wireless mesh network. The non-profit Thread Group is focused on making Thread the foundation for the Internet of Things in the home, educating product developers and consumers on the unique features and benefits of Thread and ensuring a great user experience through rigorous, meaningful product certification. Thread is backed by industry-leading companies including ARM, Big Ass Fans, Freescale Semiconductor, Nest Labs, Samsung Electronics, Silicon Labs and Yale Security. For more information, please visit http://www.threadgroup.org.
