LONDON – M&C Saatchi PR announces the appointment of Laura Hall as U.S. managing director and head of the New York office, the agency’s U.S. headquarters. Hall, who joined the company at the start of the year, joins from her own communications consultancy practice and a 25-year PR agency career holding posts at Burson-Marsteller, Fleishman-Hillard, Weber-Shandwick, Citizen Paine, Marina Maher Communications, DeVries Global and Hill & Knowlton; as well as building a long-standing PR operation at an integrated agency in the Southwest. As head of U.S. operations, she will work directly with the senior management team at M&C Saatchi PR reporting into global CEO Molly Aldridge.
Laura commented on her role:
“In this high-touch, high-tech world, critical to communications success and a measureable return on ideas is the fostering of a multi-channel approach to deepen consumer engagement, and M&C Saatchi PR is one of those rare gems of an agency that really gets this. Along with my global partners, it’s this resolve to inspire clients to think differently and take creative risks despite the discipline that really drew me to the agency.”
M&C Saatchi PR’s success around the world will be harnessed as the agency sets its sights on expansion and a strong U.S. presence. Building off an impressive year of growth internationally, Laura’s focus will be to set the U.S. operations on the right path for development with a heavy focus on the New York market. As a leader who has driven both integrated programs and teams, she will work closely with the PR teams worldwide and with the market leaders of the agency’s parent company M&C Saatchi. In this capacity, Laura will bring a U.S. communications perspective to global marketing clients, join in partnership on the agency’s mega brands and help drive organic growth.
Molly Aldridge, global CEO of M&C Saatchi PR added:
“One of the key differentiators of our agency is not just our culture, but the people who create it. We knew we needed to find the absolute right person to run our U.S. PR business – someone who understands integrated marketing and sees the value in a holistic approach; who has solid experience across our key business sectors, such as CPG; and who is a bonafied New Yorker who knows the U.S. market – which is why we took our time with this search. We found in Laura what was needed, and her drive, passion and network will be a great value to our clients, our teams and our overall business.”
Testament to the agency’s global integration and approach, together with Laura, the team have recently won two new accounts both at a local and global level – more details to follow. Other U.S. based PR clients include Nirav Modi, PROFOOT Inc., The View from The Shard, Glasswing International, to name a few. Other M&C Saatchi PR clients within the network include Spotify, Peroni, Disney and Footlocker.
About M&C Saatchi PR
M&C Saatchi PR was founded in 2010 and is part of the M&C Saatchi Group with PR teams in 14 countries worldwide across Europe, the Americas and Asia-Pacific. Headquartered out of London, M&C Saatchi PR has grown to a global network of over 100 PR practitioners specializing in consumer, corporate and experiential expertise.
