NEW YORK – Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that J. Peter Ban, who has been the company’s Senior Vice President of Business Operations since September of 2014, has been promoted to Chief Operating Officer and will oversee all operations for the company.
“When I announced Peter was joining Simulmedia last year, I noted that ‘he is one of the strongest and most balanced business leaders I have met,'” says Dave Morgan, Simulmedia’s CEO. “As the company continues to grow, his leadership and operational excellence will enable us to scale and deliver a world-class offering.”
Mr. Ban joined Simulmedia from HBO where was Senior Vice President and General Manager of Domestic Network Distribution was responsible for all of HBO’s cable affiliate relationships, which included Comcast, Time Warner Cable, Cox, Charter, Cablevision, Suddenlink, Mediacom and RCN as well as the independent accounts.
Prior to HBO, Mr. Ban was CEO of Epostmarks, Inc., an online business-to-business company, where he developed and executed a strategic relationship with the U.S. Postal Service’s Electronic Postmark service and increased revenue 500% in a single year. For ten years before that, Mr. Ban worked at AOL and Time Warner corporate, as Senior Vice President, Business Intelligence & Operations at AOL, and as Time Warner’s Vice President & Associate General Counsel, Operations, where he negotiated the company’s cross-division strategic partner alliances in advertising and marketing. In 2007, Mr. Ban was awarded the Andrew Heiskell Community Service Award, Time Warner’s highest public service honor, for his leadership activities in the Autism community.
Mr. Ban began his career as a lawyer and worked with various telecommunications and internet clients while at Kirkland & Ellis, LLP, in Washington, D.C. He holds a BA in Government Theory and a JD from Georgetown University.
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 84 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50 million people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since they began in 2009, Simulmedia has used their technology and inventory relationships to help more than 100 advertisers and their agencies target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
