Innovative Ad Generation Tool Improves Campaign Reach with Broader Range of Ad Sizes and Lets Sales Teams Efficiently Create Spec Ads for Stronger Sales Calls
FORT WORTH, Texas – Simpli.fi, a leader in localized programmatic solutions, today announced OnTarget℠, a one-of-a-kind ad generation tool that makes it simple for users to create a full suite of creative ads and export and use them across any media platform or owned and operated properties. Sales teams, advertising operations, marketing groups or even small and mid-sized businesses with limited resources can use OnTarget to create new ads in minutes or to complement existing campaigns to improve reach.
[blockquote cite=”James Moore, Simpli.fi Chief Revenue Officer”type=”left”]OnTarget will reshape the way digital ad generation is done, providing significant benefits for local sales teams in need of spec ads to enhance sales calls and expanding display campaign reach and effectiveness through incremental ad sizes. The tool is just the latest in a consistent series of innovations that Simpli.fi has made that positively impacts the digital advertising space.[/blockquote]
Currently, advertisers often create ads in only four popular sizes, leaving them unable to bid on and win impressions for valuable inventory in more than 40 other sizes. With OnTarget, full creative sets can be exported in all 44 sizes making it efficient and cost effective to extend campaign reach. Additionally, sales teams can use OnTarget to produce spec ads that enhance sales calls with their advertisers, effectively showing how efficiently ads of varying size can be produced.
KEY HIGHLIGHTS
- OnTarget users can create ads that can be used across any media platform as well as owned and operated properties.
- Ads can be exported in 44 different size sets in multiple file formats to take advantage of unused inventory in off-sizes and to gain additional scale and reach for current campaigns by completing creative sets. These varying sizes let users increase presence on mobile and social, in particular, which require specific ad sizes.
- Sales calls are enhanced by providing for simple creation of professional ads prior to meetings.
- Advertisers can easily perform A/B testing between creatives to maximize campaign performance.
- Image sets can be imported from a desktop to maintain brand compliance or use images already on an existing website.
- Simpli.fi is the only programmatic platform that can bid, optimize and report on the individual data element level, including recency, across all inventory types making it the most effective platform for localized campaigns at any scale.
- The fast-growing programmatic leader has experienced rapid growth having seen year-over-year growth for each of the past four years.
About Simpli.fi
Simpli.fi is the leader in localized programmatic solutions for trade desks, networks, local media groups, agencies and brands providing efficient scale, competitively differentiated products and attractive margins with a proven sales support and service model. For more information about the company or partnership opportunities, call (800) 840-0768 or visit www.simpli.fi.
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