Native Ads Drive Upto 5x Higher Monetization For Publishers
San Francisco – InMobi, the world’s most powerful mobile advertising platform, is quietly powering the monetization of social and messaging apps with native ads. Publishers monetizing with InMobi have seen up to 5x increase in monetization.
Social and messaging apps are among the fastest growing categories on app stores. Most apps in this category are extremely specialized – dating, business, anonymous posts, sharing common interests like superheroes or comics.
Enabling these diverse apps with native ads requires a versatile ad platform that places publishers in control of how they would like to render ads. InMobi Native Ads solutions are tailored to different app categories, making it easy for publishers to deliver an intuitive ad experience. Native ads are ads that mimic the form and function of the app in which they are placed.
Since its launch of the world’s first self-serve native ads platform in 2014, InMobi has successfully on-boarded popular social and messaging apps that include Tango, BlackBerry Messenger, TextMe, Pinger, Chatous, Skout, MeetMe and Handcent for native monetization.
“Native Ads are important to us because they provide a superior user experience, higher engagement for advertisers and in the end, result in a 5X higher monetization performance,” said Olivier Rozay, VP of Business Development and Monetization, Pinger. “InMobi has been the perfect partner to help us achieve this.”
Native ads running on Pinger
“15 of the top 50 social and messaging apps that we work with collectively account for 600 million users. InMobi provides advertisers a unified platform to reach these diverse users across multiple apps,” said Atul Satija, Chief Revenue Officer, InMobi. “These are highly engaged users, as we see 1 in every 3 social and messaging users access one or more apps at 4 different times of the day.”
Mock-up of an ad appearing on BBM on iOS
“Partnering with InMobi for advertising was an easy choice, given the strength and flexibility of the InMobi platform and ability to seamlessly integrate native advertising in the BBM feed” said Matthew Talbot, SVP Emerging Solutions at BlackBerry.
Social and Messaging Apps have been leading the adoption of mobile native ads. 78% of all native ads on the InMobi platform are delivered on apps in these categories.
“Reports indicate that that social and messaging apps are expected to rake in $25 billion in revenues by 2017 as they expand and offer services such as payments, taxi booking and app distribution,” said Piyush Shah, Chief Product Officer, InMobi. “Our Native Ads platform enables every app in this category (and in other categories like entertainment, photo, utilities and news) to not only monetize their user base smartly but also provide an engaging and effective discovery experience to their users.”
InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1 billion mobile uniques across 200 countries.