Mike Wood to focus on building the next generation ad tech suite for the London Underground
London, UK – Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has appointed Mike Wood as the company’s new Product and Innovation Director – a new position charged with driving Exterion’s product development strategy. His appointment is the latest in a series aimed at restructuring Exterion Media’s UK business to respond and adapt faster to the changing media landscape.
Mike joins from Home Advisor Europe, an online network for home repair and improvement projects. He served as the Chief Product Officer and launched the company’s revamped Travaux.com site, directly increasing revenue by 70 per cent. Mike will spearhead Exterion’s efforts to lead innovation in the industry and engage urban audiences. He will focus on building the next generation of products and advertising technology across Exterion’s European markets, and in particular, the London Underground estate. Mike will report into Brendon Kortekaas, Exterion Media’s Programme Director for London Rail.
“Mike is a world class product marketing professional who will add significant expertise to our business and further strengthen our management team as Exterion Media continues to experience and drive accelerated growth,” says Brendon.
“Mike’s experience in successful product line launches, managing partnerships with some of the world’s largest brands, and track record of generating millions in new service revenues speaks for itself. As a seasoned product strategist, Mike will embrace technical innovation and creativity to move Exterion Media towards new business opportunities, partnerships and advertising solutions. This includes the much anticipated launch of the next generation Cross Track technology”.
Previously, Mike has worked for companies such as Hibu (formerly Yell) and Vodafone – where he led the telecom giant’s mobile business applications department generating new service revenues, while improving retention among business customers.
Mike said: “Exterion Media is at the heart of innovation in the out-of-home media market. Its nationwide portfolio and strength in some of Europe’s largest and wealthiest urban areas, makes it a top player in the industry. I’m looking forward to playing a part in the company’s transformation, and setting new industry benchmarks.”
Mike starts with Exterion Media on Tuesday 7th April.
About Exterion Media
Exterion Media is a leading Out-of-Home advertising company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media is also one of the leaders in digital Out-of-Home advertising.