New York – True North Inc., a full service New York agency specializing in digital, data-driven advertising, today announced that it has hired Sarah Tucker as Client Development Manager, a newly created position. She will be based in the firm’s San Francisco office working to prospect and bring new clients to True North, with focus on consumer products and services, as well as B2B clients.
“Sarah brings a wealth of advertising and business development experience to True North, with significant experience in the video gaming and health care industries,” says Bob Schwartz, True North Inc Director, Client Development, to whom Ms Tucker will report. “Not only is Sarah’s joining us exciting, but it’s a clear indication of the company’s commitment to grow True North Inc.”
Ms Tucker comes to True North Inc. from Liiv.com, a subscription service that provides health and wellness content, where she has been Director of Partnerships since November 2012. For three years before that, she was the company’s Sr. Manager, Strategic Partnerships. Earlier in her career she held positions of increasing responsibility with Blizzard Entertainment, Sega of America and Ziff Davis. She began her career as an inside sales associate at Uproar.com in 1999. Ms Tucker holds a BA from NYU and a Marketing Certificate from UCLA.
True North Inc. (truenorthinc.com) is an independent advertising agency that strategically melds, creative, media, and analytics to produce measurable results for some of the world’s most recognized brands. The full service multi-platform (online, email, social, mobile, traditional) agency leverages personal consumer connections to brands to inspire authentic communication that develops into mutually beneficial commitments. Among its clients for which it has created award-winning work are Adlens, Disney Visa Card from Chase, Tribune Media, and nonprofit organizations such as The Nature Conservancy, ASPCA, Doctors Without Borders, Make-A-Wish, Wounded Warrior Project, and Covenant House.
A pioneer in digital advertising, True North Inc. was established in 1994 by direct marketing veterans. It is recognized today as a creative and technical innovator in data-driven interactive marketing. Headquartered in New York with offices in San Francisco, the privately held company has more than 60 employees.
