Industry-leading technology and established consumer properties fuel blinkx’s commitment to offer brands a quality advertising environment
London, England. – blinkx plc (“blinkx” or “the company”) – the Internet Media platform that connects audiences with brands through professionally generated content – significantly enhances its offering for advertisers following its acquisition of All Media Network and licensing deal with Zenovia Digital Exchange – helping to provide one of the industry’s most brand-safe environments for cross-screen advertising. Together with partnerships already in place with Nielsen, Integral Ad Science and online ad fraud specialists Forensiq, the company reinforces its core value proposition as it looks to bring quality audiences to advertisers at scale.
Through All Media, blinkx gains access to a number of premium consumer properties, including Sidereel.com, Allmusic.com, Allmovie.com and Celebified.com — collectively representing over 25M unique users per month. Owning and operating a sizeable, high quality audience enhances the Company’s ability to continuously test, filter and score its aggregate supply to enrich traffic quality and performance. All Media includes desktop and mobile properties, with a growing user base.
The Zenovia licensing deal, which uses pioneering technology to segment Internet traffic across devices at scale, fortifies blinkx’s ability to connect advertisers with highly qualified audiences programmatically. It will also enable blinkx to offer its publisher partners a universal platform to pre-qualify and screen their inventory to maximize yield, quality and performance.
“Whereas advertisers are typically left to assess inventory quality at the end of a campaign, our technology filters inventory before it is available for advertisers to bid on, providing even more stringent quality measures and simplifying campaign management and performance measurement for agencies and brands. This complements our overall strategy, continuing to demonstrate our commitment to quality and brand safety.” Said Donald Hamilton, SVP of Advertising and Operations at blinkx.
The filtering technology will be integrated into blinkx’s platform, helping to eliminate suspicious, underperforming or fraudulent traffic before it enters the marketplace – a core differentiator. This filtering technology, together with expansion of its owned and operated web properties, is part of the company’s on-going commitment to provide a brand-safe, quality advertising environment to its customers.
“We believe the industry will continue to move toward consolidation. Owning and operating a sizeable, high-quality audience, and providing marketplace functionally are key strategies to compete and succeed in this fast-evolving space. Continuing to expand our owned and operated properties, together with brand safety technology and a unified programmatic stack, put us at the forefront of this movement.” continued Hamilton.
Providing transparency and clear measurement continues to be a key priority for blinkx as it looks to build campaigns with advertisers that segment and reach audiences across its robust supply footprint. It also moves the company closer to its vision – to enable consumer access to premium content and, thereby, connect audiences, brands and content across devices at scale.