GeoEdge’s VAST Video Ad Verification Dubbed “Monumental Breakthrough” for Publishers
Providence, Rhode Island – GeoEdge, the leading ad verification provider for the mobile and online advertising ecosystem, today announced the release of the industry’s first transparency and verification solution for video ads. This latest addition to their ad verification services will allow publishers to gain visibility and control over the quality of video ads displayed on their site and inside their apps.
GeoEdge is the industry standard in terms of ad verification. Their comprehensive automated service ensures video ad compliance is adhered to in all locations and on all devices. With complete visibility, publishers can guarantee a clean, safe and engaging user experience while protecting their brand reputation and advertising revenue.
Recognizing that some advertisers fail to comply with the rules set by publishers, GeoEdge’s Video Ad Verification service maintains a seamless user experience by ensuring videos load correctly and play without auto sound. Additionally, GeoEdge takes the verification process a step further by scanning video ads for malware. This ensures users remain safe and protected when interacting with the publisher’s property.
“As video advertising has matured, quality issues have grown increasingly more problematic,” says GeoEdge’s CEO, Amnon Siev. “As a forward-thinking company, we decided to create a way for publishers to regain control and protect their revenue. We are extremely proud to be the first verification company to provide publishers with 360-degree protection of display, mobile and video ads.”
The video ad verification service is invaluable for both operational processes as well as campaign monetization. GeoEdge fully supports IAB VAST specifications, tackles auto play sounds, and prevents unscrupulous advertisers from transforming display ads into premium video ads.
”We’re on a mission to help publishers provide a clean, safe and engaging user experience. We plan to bring ad verification and transparency to every aspect of advertising,” says Siev. “Our new video verification and transparency tool has gotten us one step closer to our goal.”
About GeoEdge
GeoEdge is the premier provider of ad verification, malware protection and transparency solutions for the online and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against malware, non-compliance, inappropriate content, data leakage, operational, and performance issues.
Leading publishers, ad platforms, exchanges, and networks rely on GeoEdge’s automated ad verification solutions to monitor and protect their ad inventory. To find out how GeoEdge can enhance your quality assurance and verify your online and mobile campaigns, head to www.geoedge.com
For more information, please contact:
Tobias Silber, Director of Marketing
tobias.silber@geoedge.com
