The marriage of BrightLine’s leading interactive CTV solution with the leading free streaming service yields a scalable, advanced ad solution for marketers in connected TV
NEW YORK – BrightLine, the leading provider of interactive advertising solutions on connected TV, expanded the reach of its UXTV™ ad product suite to Tubi TV, the leading free streaming TV network.
BrightLine’s UXTV™ ads bring next-level interactivity to Tubi TV’s premium, expansive video inventory. FreeWheel’s Q1 2015 video monetization report shows video ad views on connected TV grew 380% year-over-year, accelerating OTT into 2015 as one of the fastest growing sources of digital video. It’s clear consumer viewing trends are changing, and fast, reinforcing the importance of connected TV advertising in a marketer’s media mix.
Tubi TV and BrightLine together offer marketers a quick means of reaching viewers and feeding rapidly changing viewing habits, with premium, 100% viewable, and now interactive, measurable ads – the combination yields the most advanced ad experience on the most coveted screen in the home. The move also comes as Texas-based Diffusion Group says that by 2020, OTT TV ad revenue will grow to approximately $40 billion, accounting for half of TV advertising.
BrightLine’s advanced interactive ad products allow viewers to extend their ad experience beyond 15 or 30 seconds to watch long-form, on-demand video and localized dynamic content, interact with live social feeds from major social networks including Twitter, Facebook, and Instagram, receive geo-customized experiences for local store/dealers, and shop personalized product and pricing galleries. Tubi TV brings these ads to their substantial and growing library of TV shows and movies across all major connected TV devices.
About BrightLine
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
Learn more about how BrightLine is revolutionizing connected TV advertising at www.brightline.tv or follow them on Twitter @BrightLIne_TV.
About Tubi TV
Tubi TV is revolutionizing the TV industry by freeing TV and enabling viewers to re-live, for free, the magic of hit and cult TV shows and films. It has aggregated the world’s largest library of free streaming TV shows and films. Tubi TV helps premium content owners to extract more value out of their library content by leveraging Tubi TV’s ad-supported VOD distribution channels across all the major streaming devices. Tubi TV is launched by adRise, the largest connected TV distribution and monetization platform. For more information, please visit tubitv.com and adrise.com.
Find Tubi TV on tubitv.com, iTunes, Google Play and Connected TV devices such as Amazon Fire TV, Roku, and Xbox 360. Tubi TV will soon also arrive on Xbox One, Samsung, Sony, Chromecast and other devices.
via BusinessWire
