Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions
DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing solutions in the B2B space, today announced its affiliation with ProgrammaticAdvertising.org (PA.O), a leading digital publication and community dedicated to delivering unbiased, jargon-free programmatic insight to marketers.
According to a report conducted by PA.O, the biggest obstacle to programmatic growth is marketer comprehension. In fact, 75% of marketers have never launched a programmatic campaign, failing to capitalize on a rapidly growing market sector that eMarketer forecasts will reach $20.41B USD by 2016.
Recognizing the need for a resource dedicated to arming marketers with actionable insights for navigating the evolving programmatic space, MultiView launched ProgrammaticAdvertising.org in September of 2014, as an independently operated digital publication. PA.O publishes curated news and original insights on a real-time basis, and features a weekly “best-of” round-up of industry news. In addition, PA.O offers expertise from programmatic thought-leaders through exclusive interviews and builds content aimed at educating users on the entire programmatic process.
“Programmatic advertising is a booming industry, yet lack of understanding and confusion abounds among marketers,” said MultiView’s Executive VP of Sales, Ben Maitland. “Marketers need an informative space where they are free to ask questions and gain the knowledge necessary to compete in today’s digital marketing landscape, in which programmatic advertising is increasingly important.”
“Although we openly acknowledge our affiliation with MultiView, PA.O is completely dedicated to delivering programmatic insights, educational content and accurate, non-biased reporting on news relevant to the space,” said Nicholas Henderson, Publisher of ProgrammaticAdvertising.org. “We are focused on evangelizing the philosophy that human creativity is needed throughout the programmatic process, a message we feel is too often missing from today’s programmatic conversations.”
About MultiView
MultiView is the fearlessly creative provider of inspired marketing solutions for partners and clients in the B2B space. They rank No. 1 in the delivery of hands-on industry expertise. For more than 15 years, MultiView has been building digital B2B campaigns that deliver creative solutions elevated by personalized service. With its uniquely creative approach to B2B marketing and strategy, MultiView has earned the trust and business of tens of thousands of Fortune 500 and mid-market publishers and advertisers. MultiView is part of the Warburg Pincus portfolio of companies, a private equity firm with investments in more than 650 companies across 30 countries. MultiView has been an A+ Better Business Bureau accredited business since 2007, with a commitment to being the hardest-working creative and technology partner the B2B sector will ever have. MultiView has offices in Irving, TX, Lehi, UT, National Harbor, MD, and Toronto, Canada.
About ProgrammaticAdvertising.org
ProgrammaticAdvertising.org (PA.O) is a community of marketers dedicated to arming programmatic stakeholders with relevant information and technical knowledge. By delivering actionable news, opinions, interviews, and insights, PA.O’s comprehensive content informs and educates marketers on the programmatic ecosystem. With every article, PA.O helps drive smarter and more efficient advertising decisions. To learn more, visit: http://programmaticadvertising.org.
