LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Patch.com (Patch), the nation’s premiere platform for local news and community conversation, announced OpenX as the exclusive first-look provider of ad serving and monetization for Patch’s digital media advertising across its 900-town network.
Patch reaches an affluent audience of over 17.4 million unique visitors who deeply care about their communities. Through its LocalStream, which connects users with news and announcements from local non-profits and town agencies in Patch communities, Patch serves as a platform for tens of thousands of local organizations and local influencers to better their hometowns. Under the terms of the agreement, Patch will leverage OpenX’s programmatic technology platform to optimize its digital advertising inventory across its properties.
Charles Hale, Owner and Founder of Hale Global and CEO of Patch Media, said, “People believe that local is difficult to scale. Programmatic has changed our perspective on revenue scalability. Being part of OpenX’s premium publisher exchange and best-in-class technology means that we get access to a high quality range of advertisers and marketers all looking to reach our loyal, locally engaged readers in communities across the United States. We are very pleased with the performance improvements we’ve seen to date. OpenX has outperformed our CPM expectations by 25% and our fill by more than 85%, resulting in a significant revenue increase.”
Jason Fairchild, Chief Revenue Officer of OpenX, said, “Patch serves an invaluable role in its communities and delivers advertisers an engaged and relevant audience. We are delighted to be working with Patch as they see the value of programmatic and what being a part of a high quality premium exchange like ours brings to the table. We are committed to expanding our relationship with Patch and continuing to outperform expectations.”
About Patch Media
Patch is a national news network of 900 hyper-local websites covering primarily affluent suburban towns across America. Known affectionately as “The Patch” to its loyal users, Patch strengthens communities by giving individuals, organizations and businesses both local news and a way to connect. Patch has grown its monthly audience by 60% in traffic in the last six months through quality reporting and a commitment to creating a safe place on the Web for community conversation. Advertisers value Patch for its national-local footprint, its trusted voice, and its deep penetration in its communities. If it happens in a Patch town, you will read and talk about it on the Patch!
For more information go to http://www.patch.com
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.