NEW YORK – Telsey Advisory Group LLC (TAG), a leading equity research, trading, banking, and consulting firm, will hold its first Advertising and Measurement Trends Symposium on Thursday, June 18 at the Millennium Broadway Hotel New York. TAG’s conferences are considered important forums for investors to meet company management teams and industry participants across sectors.
At this year’s Advertising and Measurement Trends Symposium, these industry leaders will share their perspectives on issues ranging from: measurement of cross-platform viewership to the impact of programmatic advertising and the role of the ad agency in today’s marketplace
“At this year’s Advertising and Measurement Trends Symposium, these industry leaders will share their perspectives on issues ranging from: measurement of cross-platform viewership to the impact of programmatic advertising and the role of the ad agency in today’s marketplace,” said Tom Eagan, Managing Director, Media Analyst at TAG. “In the next 12 months, we expect key changes in measurement, such as how Mobile viewing will be added to Traditional TV viewing. Should a new viewership currency be adopted by the industry, the Media landscape as well as Internet companies will be impacted for years to come.”
The symposium will feature CFOs and other senior-level executives from leading advertising, ad-tech, and measurement companies. A significant number of institutional investors are confirmed to attend the conference.
TAG’s first Advertising and Measurement Trends Symposium seeks to provide insight into many critical Media issues through meetings, panel discussions and presentations. Topics will include: secular shifts in ad budget allocation given dramatic viewership changes; the ability to aggregate multi-platform viewership to a singular metric; and how technology and ‘big data’ are changing the ad agency/client relationship.
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• FIRESIDE CHAT – Megan Clarken, EVP, Watch Global Product Leadership, Nielsen N.V. |
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• PANEL – Advertising Trends: Pricing, Budgets, Platforms |
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Panelists: David Cohen, CIO, UM, The Interpublic Group of Companies, Inc. |
| Barry Lowenthal, President, The Media Kitchen, MDC Partners Inc. |
| Neeraj Kochhar, Managing Director, Buy-Side Platforms, Tremor Video, Inc. |
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Moderator: Tom Eagan, Managing Director, Telsey Advisory Group |
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• PANEL – Measurement Trends: Cross-Platform, Programmatic, New Currencies |
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Panelists: Manish Bhatia, Chief Revenue Officer, comScore, Inc. |
| Chris Wilson, President, National Television, Rentrak Corporation |
| Jay Sears, Senior Vice President Marketplace Development, Rubicon Project |
| Mark Risis, Head of Strategy, Business Development and Marketing, TiVo Research, TiVo Inc. |
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Moderator: Tom Eagan, Managing Director, Telsey Advisory Group |
Participating Companies:
- comScore, Inc.
- The Interpublic Group of Companies, Inc.
- MDC Partners Inc.
- Nielsen N.V.
- Omnicom Group Inc.
- Rentrak Corporation
- Rubicon Project
- TiVo Inc.
- Tremor Video, Inc.
- WPP plc
UPCOMING 2016 CONFERENCES
TAG is also hosting its 8th Annual Consumer Conference from Tuesday, March 22 to Wednesday, March 23 at the InterContinental Hotel Times Square in New York City. To learn more about this conference, please visit http://www.telseygroup.com/conferences/.
ABOUT TELSEY ADVISORY GROUP
Telsey Advisory Group LLC (TAG), a Woman-Owned Business Enterprise, is one of Wall Street’s leading equity research, trading, banking, and consulting firms devoted to consumer sectors, including advertising, apparel manufacturers, children’s and teen retailers, consumer electronics retailers, cosmetics, department stores, discounters, footwear, home furnishings retailers, home improvement retailers, luxury goods, office supply retailers, off-price retailers, pay TV companies, restaurants, specialty apparel retailers, sporting goods retailers, and supermarkets. TAG markets its services to hedge funds, mutual funds, private equity firms, and private and public consumer companies.
TAG was founded in 2006 by Dana Telsey, widely recognized as Wall Street’s leading retail equity analyst. In 2014, Ms. Telsey was honored with the designation of Woman-Owned Brokerage of the Year by Traders Magazine for successfully growing her firm by developing and delivering top-notch research and trading tools. In 2011, Traders Magazine awarded her as Entrepreneur of the Year. Ms. Telsey is a 13-year member of Institutional Investor magazine’s “All-America Research Team,” where she was the No. 1 specialty stores analyst for seven consecutive years through 2005. In 2009, Ms. Telsey was ranked the No. 1 specialty stores analyst and the No. 1 broadlines and department stores analyst on the most recent Institutional Investor magazine’s “All-America Independent Research Team.” In 2013, TAG was recognized for superior trading execution in P&I Magazine among US brokers surveyed by Elkins/McSherry.
via BusinessWire
