NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, announced that David Arslanian has joined as Vice President of Strategic Partnerships. In this role he will be responsible for identifying and establishing new opportunities that will further the company’s focus to empower advertisers and publishers with an advanced, data-driven marketplace to effectively engage consumers across all screens. He will be based in Boston and report to Chief Operating Officer Adam Lichstein.
“How video is consumed continues to change at a rapid pace and advertisers and publishers want to be on the forefront of this change,” said Lichstein. “It is critical that we establish key partnerships to provide our clients with the resources they need to capitalize on the many opportunities emerging in our industry. David’s deep expertise working on the forefront of TV and digital will allow him to raise our profile and engage a wide range of companies whose expertise and technology could be very beneficial to our clients.”
Most recently Arslanian was the co-founder and President of AppliedQ, a company focused on bridging the gap between traditional TV and digital. Prior to AppliedQ, he was Vice President of Integration Strategy at Pointroll. Arslanian began his career at SEI Investments and before making the leap to advertising was the co-founder of a nano-technology company.
He received an MBA in Global Strategic Management from Babson College F.W. Olin School of Business and a Bachelor’s in Economics from University of Massachusetts.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
via BusinessWire
