‘Ad Commerce’ platform built to monetize in-the-moment connections between consumers and the products they desire
SANTA CLARA, Calif. – Consumers can now make purchases directly from a mobile or desktop ad, anytime, anywhere and across platforms, thanks to a new ‘Ad Commerce’ platform from XpressBuy. Built for brands and retailers that sell products online, the platform is an easy-to-set-up layer for existing e-commerce and m-commerce engines that quickly monetizes ads based on in-the-moment trends and consumer desire.
In fact, XpressBuy delivers an average of six times the conversion rates of traditional advertising across marketplaces and social media – easily a majority of places where buyers are connected to the Internet and engaged in content.
“XpressBuy will completely transform advertisers’ ability to convert impressions to dollars,” said Murali Subbarao, XpressBuy’s founder and president. “In fact, XpressBuy delivers an average of six times the conversion rates of traditional advertising across marketplaces and social media – easily a majority of places where buyers are connected to the Internet and engaged in content.”
In addition to the resulting spike in ROI, XpressBuy helps brands and retailers create new sales and purchasing opportunities based on the right price, time, discount, recommendation, or any combination of factors. Other benefits include quicker completion of the customer shopping journey; enriched overall value of a retailer’s commerce platform; suitability for both retargeting and display targeting campaigns. Most importantly, XpressBuy ensures business-as-usual for brands and retailers with zero changes to the website, order fulfillment or the e-commerce platform.
For consumers, the XpressBuy experience is one in which items are brought to them, rather than the other way around. They can purchase from any connected environment, and checkout is frictionless. Especially with regard to mobile devices, XpressBuy supports the quickened transactional pace users have become accustomed to as they execute money transfers, order car service, choose airline seats and so on.
At a glance, XpressBuy’s key differentiators include:
- Easy setup with brands and retailers via simple layer of functionality on top of existing e-commerce and m-commerce engines
- Highly scalable, highly responsive cloud architecture that lets advertisers quickly monetize in response to real-time, trending retail fads
- Four times as many participating retailers as Facebook Buy and Twitter Buy combined
- More than 450 retailers can already use XpressBuy to drive commerce from mobile ads, social media, mobile email, marketplaces and SMS, making XpressBuy already the leading m-commerce ad platform
- Comprehensive shopping experience, with multiple product options (sizes, colors, etc.), multiple shipping options and real-time, automated inventory updates
- Full PCI level one compliance
- Strong mobile carrier partnerships
- Reduced friction at checkout via access to consumer address data and card data, when available, for more than 75 million smartphone users
About XpressBuy
XpressBuy is an Ad Commerce platform that allows users to make in-the-moment purchases directly from an ad and without having to visit the retail site – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set-up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.
via BusinessWire
