Digital Media Expert Joins to Lead East Coast Sales Efforts
New York, New York – Viewbix, a leading video engagement platform, announced the appointment of digital media sales expert Rob Tariche to lead Eastern Sales in the US. Tariche is charged with expanding the company’s client base as well as client management in the Eastern US region.
Tariche previously worked at Adgent Digital (AdTouch) in premium sales, where he helped raise revenue 20 times over the course of five years while managing a team of sales executives across the country. Prior to AdTouch, Tariche served as a top sales person at SoHo Digital, Orbitz Worldwide, and CBS. At Orbitz Worldwide, Tariche was one of the first Northeast Sales Managers and helped established Orbitz’ advertising footprint in the greater NYC area.
“This crucial hire comes at a critical moment for Viewbix as we’re seeing increased demand for our video engagement platform,” said Jonathan Stefansky, CEO and Co-Founder of Viewbix. “With Rob’s successful background and years of experience in the digital media field, he will be both be a powerful asset to the company and benefit our brand clients.”
“I’m excited to join Viewbix at a time where video advertising continues to grow everyday. Brands who Viewbix their videos can take their video advertising investment to the next level by adding interactive features that drive real engagement beyond the view,” said Rob Tariche. “I’m excited to be helping brands utilize this technology that takes just minutes to implement, and creates significant gains for their video ad campaign goals.”
Tariche will report to CEO Jonathan Stefansky and will be based in New York.
About Viewbix
Viewbix is a leading video engagement platform used by marketers to add rich branding and interactive elements – from call-to-action buttons to email captures – to digital videos. Viewbix-enhanced videos are proven to drive engagement and measurable ROI. Viewbix works with leading brands, agencies and networks around the world. Viewbix also offers analytics and performance reporting solutions, giving clients access to real-time insights on Viewbix-enhanced videos. Viewbix ads can be distributed across anywhere, on any device, including social networks. On average, brands have seen 35% uplift in engagement for Facebook campaigns with Viewbix-enabled videos. Investors include Canaan Partners and Longfellow Venture Partners, OurCrowd and 2M Companies.
The fast-growing, venture-backed company is based in Tel Aviv, Israel. For more information, visit www.Viewbix.com.
