Leading interactive video ad provider doubles the number of pre-built TV ad products that add viewer engagement opportunities to pre-/mid-/post-roll video
NEW YORK – BrightLine, the leader in interactive video advertising for smart TVs and OTT devices, announced that they have doubled the available modules now available in its UXTV™ product suite, which now features over 30 individual ad experiences used by leading advertisers.
“These additions to the UXTV product suite are a direct result of how deeply involved our advertiser clients are in our product roadmap planning”
In addition to making standard video ads more valuable by adding a measurable engagement layer, BrightLine clients can now select from an even greater number of ad product blueprints, each deliberately designed for, tested, and proven successful at achieving a specific set of engagement goals. Some examples include:
- UXTV Quick Engage™: An in-stream engagement unit that augments standard TV ads with polls, trivia, product recommendations and more, all within the :30 ad
- UXTV For You™: Dynamic in-stream units that pull in live social feeds, local movie times, store locations, and regionalized offers within :30 video ads
- UXTV Product Match™: TV ad unit that provides personalized product recommendations and video based on a viewer’s content choices and identified preferences
“These additions to the UXTV product suite are a direct result of how deeply involved our advertiser clients are in our product roadmap planning,” said Rob Aksman, BrightLine’s Co-Founder and Chief Experience Officer. “We host quarterly client roundtables where our product and development teams get direct access to our clients, allowing us to prioritize and quickly deploy what they feel, and the data points suggest, are the most important ways to reach viewers.”
BrightLine’s UXTV ads see click-through rates averaging about 1.7%, with average engagement times of nearly a minute, and as much as 10 minutes. These new enhancements allow for greater customization, and align with observed advertiser demand for interactive video ad units that bring features ubiquitous on desktop and mobile to the television.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.