M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital
NEW YORK – M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as financial advisor to GlynnDevins, a marketing and advertising agency, in securing a strategic private equity investment from Falfurrias Capital Partners.
“Falfurrias has an impressive record of helping their partners achieve continued growth”
GlynnDevins focuses on the rapidly growing senior living market by providing strategic planning for occupancy solutions and metric-based marketing for retirement communities across the country. Demographics of the 65+ age group will continue on an upward swing as Baby Boomers transition into retirement; this age wave is spawning tremendous growth in the senior living category. The Overland Park, Kansas agency, founded in 1987 by Jim Glynn and George Devins, currently has more than 120 associates and works with 160 senior living communities in 38 states. Glynn and Devins will maintain significant ownership positions in the firm.
“Our agency has seen tremendous growth in the senior living and healthcare category and this partnership will enable us to broaden our capabilities and expand into new market segments,” said Jim Glynn, GlynnDevins principal. “We’re excited about the next chapter in our agency history and look forward to our partnership with Falfurrias Capital Partners.”
“GlynnDevins has an exceptional management team with a deep bench of talent and committed belief in the business,” said Marc Oken, co-founder and managing partner of Charlotte, NC-based Falfurrias Capital Partners. “Their marketing expertise and unique knowledge of the senior living market will be a catalyst for our firm to leverage these strengths and collaborate for continued agency growth.”
“Falfurrias has an impressive record of helping their partners achieve continued growth,” said George Devins, GlynnDevins principal. “While we’ve always brought innovative solutions to our clients, this partnership solidifies and leverages both our future potential and that of our clients.”
About GlynnDevins
GlynnDevins is the nation’s premier marketing and advertising agency serving senior living communities and their development and management partners. The agency designs marketing and communications programs proven to build a community’s lead base and increase occupancy, and has developed its own metrics-based planning process, based on its extensive senior living experience. For more information, visit www.glynndevins.com.
About Falfurrias Capital Partners
Falfurrias Capital Partners, founded by former Bank of America Chairman and CEO Hugh McColl, Jr. and former Bank of America Chief Financial Officer Marc D. Oken, is a Charlotte-based private equity investment firm focused on acquiring or investing in a diverse portfolio of middle-market companies. By leveraging the extensive strategic and operational experience and business relationships of the firm’s principals, Falfurrias Capital Partners is positioned to be a value-added partner for both its portfolio companies and its limited partners. For more information visit, www.falfurriascapital.com.
About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 190 transactions for clients valued in excess of $9 billion since 1999. For more information, visit www.admediapartners.com.
via BusinessWire
